Optimizely vs Unbounce : In-Depth Comparison

Optimizely and Unbounce are two popular A/B testing platforms that offer many useful features. Here’s a detailed comparison of Optimizely vs Unbounce to help you decide if it is the right A/B testing tool for your business.


Optimizely vs Unbounce

Here’s a step by step comparison of Optimizely vs Unbounce.



Optimizely is an A/B testing platform that allows you to create web page variations and test them on site visitors to determine the most converting one. You can use it to reduce bounce rate, improve conversion rate, get more signups and subscribers. It is suitable for medium-large businesses and might be expensive for small businesses.

Unbounce is a landing page builder that allows you to create and test different landing pages for your website, measure their conversion and determine the best converting one. It also features A/B testing, popups, sticky bars, templates, drag & drop page builder to help you build great landing pages.



Optimizely focuses on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s a detailed list of features offered by Optimizely.

Unbounce’s features focus more on landing page building:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services


Setup and Ease of Use

Both Optimizely and Unbounce are well-designed and well-documented. However, you need some technical assistance to get started with both these tools – installation and first run.


Supported Platforms

Both Optimizely and Unbounce work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders. There is not much difference between Optimizely vs Unbounce in this case.



Optimizely’s pricing is available on request. Unbounce offers a 14-day free trial, with paid plans starting from $79/month.



Both Optimizely and Unbounce integrate with tons of third-party tools like Zapier, WordPress, Hubspot, etc.



There are plenty of alternatives to Optimizely such as VWO, Crazy Egg, Freshmarketer, etc that offer A/B testing. Similarly, there are many alternatives to Unbounce such as Instapage, Leadpages, ClickFunnel that allow you to create landing pages.


Conclusion – Optimizely vs Unbounce

Optimizely and Unbounce are two robust, mature products with plenty of useful features. If you are looking for a good landing page builder to improve your website conversion, try Unbounce. If you want to A/B test different web page designs on your website, then try Optimizely.



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