Optimizely vs Monetate : In-Depth Comparison


Optimizely and Monetate are two customer experience optimization and personalization platforms that offer many useful features. Here’s a detailed comparison of Optimizely vs Monetate to help you decide the right tool for your business.

 

Optimizely vs Monetate

Here’s a step by step comparison of Optimizely vs Monetate.

 

Overview

Optimizely is an A/B testing tool that allows you to create web page variations and test them on site visitors, to determine the most converting one. It also supports Split testing and multivariate testing. It is useful for reducing bounce rate, improving conversion rate, getting more signups and subscribers. It is suitable for medium-large businesses and enterprises.

Monetate is a customer experience and personalization platform that provides many tools to personalize and improve user experience for your website, apps and products. It is suitable for medium-large businesses and enterprises.

 

Features

Optimizely focuses more on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.

Monetate offers many useful features such as:

  • Personalization
  • Customer Segmentation
  • A/B testing
  • Multivariate tests
  • Product recommendations
  • Machine learning & AI

 

Setup and Ease of Use

Optimizely is a lot easier to setup and use, compared to Monetate which is basically an enterprise solution. Both are well designed and documented.

 

Supported Platforms

Both Optimizely and Monetate work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders.

 

Pricing

Both Optimizely and Monetate provide pricing only on request, by quote. It indicates that both these solutions are suitable for medium-large businesses and might be expensive for SMBs and startups.

 

Integrations

Both Optimizely and Monetate integrate with plenty of third-party tools like Slack, Google Analytics, Hubspot, etc.

 

Alternatives

There are many alternatives to Optimizely such as VWO, Freshmarketer, Crazy Egg that offer A/B testing. Similarly, there are plenty of alternatives to Monetate such as Hubspot, Pardot that offer similar features.

 

Conclusion – Optimizely vs Monetate

Both Optimizely and Monetate are feature-rich personalization and user experience improvement tools that allow you to improve conversion rates. If you are looking for a robust A/B testing platform, try Optimizely. If you are looking for a more holistic platform to improve customer experience, go for Monetate.