Optimizely vs Mixpanel : In-Depth Comparison

Optimizely and Mixpanel are two popular marketing tools that offer many useful features. However, they are both meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Optimizely vs Mixpanel to help you decide.


Optimizely vs Mixpanel

Here’s a step by step comparison of Optimizely vs Mixpanel



Optimizely is an A/B testing platform that also supports split testing and multivariate testing. It allows you to create different versions of your web pages and test them on your site visitors, and determine the most converting one. You can use it to improve conversion rate, reduce bounce rate, get more signups and email subscribers. It is suitable for medium-large businesses and enterprises, and might be expensive for SMBs and startups.

Mixpanel is a user behavioral analytics tool that allows you to understand user behavior on your website or in your mobile app, and improve user experience. You can use it to understand user flow, the common difficulties they face while using your product, their interaction with your website/app. You can use all this information to improve your product. It is suitable for software development teams and product managers.



Optimizely focuses on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.

Mixpanel focuses more on product and UX improvement with features such as:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing


Setup and Ease of Use

Both Optimizely and Mixpanel have a similar setup. You need to drop a piece of code on those web pages where you want these tools to gather visitor data. Once installed, you can create marketing campaigns and monitor their performance via online dashboards. You can also install them via Google Tag Manager, or directly using a plugin for any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Optimizely and Mixpanel work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders. There is not much difference between Optimizely vs Mixpanel in this case.



Optimizely’s pricing is available only on request. Mixpanel offers a free plan that supports upto 5M data points, with paid plans starting from $999/yr.



Both Optimizely and Mixpanel integrate with tons of third-party marketing tools like Hubspot, Google Analytics, etc.



There are many alternatives to Optimizely such as VWO, Unbounce, Freshmarketer, Crazy Egg, etc that offer similar features. There are plenty of alternatives to Mixpanel such as Flurry, Kissmetrics, etc that offer behavioral analytics.


Conclusion – Optimizely vs Mixpanel

Both Optimizely and Mixpanel are robust, mature products with many useful features. If you are looking to do A/B testing or improve website conversion rate, try Optimizely. However, if you want to improve user experience of existing customers or new signups, try Mixpanel.



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