Optimizely vs Google Optimize 360 : In-Depth Comparison


Optimizely and Google Optimize 360 are two conversion rate optimization (CRO) that offer many useful features. Here’s a detailed comparison of Optimizely vs Google Optimize 360 to help you decide if it is the right tool for your business.

 

Optimizely vs Google Optimize 360

Here’s a step by step comparison of Optimizely vs Google Optimize 360.

 

Overview

Optimizely is a feature-rich A/B testing platform that allows you to create web page variations and test them on your site visitors to find out the most converting one. You can use it to reduce bounce rate, improve conversion rate, get more signups and subscribers. However, it is suitable for only medium-large businesses and enterprises, and might be expensive for SMBs and startups.

Google Optimize 360 is the premium version of Google’s free Optimize platform which is an all-in-one conversion rate optimization platform. Its free version is suitable for every website. Its premium version offers more features and is suitable for medium-large businesses.

 

Features

Optimizely focuses on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.

Google Optimize 360 offers the following features:

  • A/B or A/B/n Testing
  • Multivariate Testing
  • Split URL Testing
  • Server-Side Experiments
  • Easy Editing
  • Helpful Diagnostics
  • Responsive Visual Editor
  • Sophisticated Code Editing
  • Advanced Client-Side Signals
  • Analytics Audiences (Optimize 360 Only)
  • Personalization (BETA)
  • URL Rules
  • User Attributes
  • Experiment Summary
  • Improvement Overview
  • Objective Details
  • Optimize Reports in Analytics

Here’s the detailed list of features offered by Google Optimize.

 

Setup and Ease of Use

Both Optimizely and Google Optimize 360 have a similar setup. You need to paste a piece of code on the web pages where you want these tools to track visitor data. Once installed, you can easily monitor their performance via online dashboards. You can also install them via Google Tag Manager, or using direct plugins for popular platforms like WordPress, Magento, Shopify, etc.

 

Supported Platforms

Both Optimizely and Google Optimize 360 work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Optimizely vs Google Optimize 360 in this case.

 

Pricing

Both Optimizely and Google Optimize 360’s pricing are available on request only. However, Google also offers a free version of its platform, called Google Optimize.

 

Integrations

Optimizely integrates with tons of third-party tools such as Google Analytics, Slack, Hubspot, etc. whereas Google Optimize integrates with other Google products such as Google Adwords, Google Analytics.

 

Alternatives

There are plenty of alternatives to Optimizely and Google Optimize 360 such as Unbounce, VWO, Freshmarketer, Crazy Egg, etc that offer similar features.

 

Conclusion – Optimizely vs Google Optimize 360

Optimizely and Google Optimize 360 are feature-rich conversion rate optimization platforms suitable for medium-large businesses and enterprises. If you are a small-medium business or a startup, then you might want to try the free version of Google’s A/B testing tool, called Google Optimize.