Nelio A/B testing vs Optimizely : In-Depth Comparison

Nelio A/B testing and Optimizely are two popular A/B testing tools that offer many useful features. Here’s our detailed comparison of Nelio A/B testing vs Optimizely to help you decide the right A/B testing tool for your business.


Nelio A/B testing vs Optimizely

Here’s a step by step comparison of Nelio A/B testing vs Optimizely.



Nelio A/B testing is a useful A/B testing tool that allows you to create & test web page variations on your site visitors to help you determine the most converting one. It is specifically designed for WordPress sites and can be installed without any technical assistance. So it is suitable for bloggers and site owners of WordPress based sites.

Optimizely is a comprehensive experimentation platform for websites that features A/B testing, multivariate testing, cross device testing, cross domain testing, email testing. It is suitable for medium-large businesses and enterprises. It might be expensive for SMBs and startups.



Nelio A/B testing focuses on A/B testing for WordPress sites with features such as:

  • A/B Testing
  • Multivariate testing
  • Heatmaps
  • Dashboards
  • Analytics
  • Clickmaps
  • Unlimited Experiments
  • Cloud Tracking
  • WooCommerce Support
  • Multisite
  • Greedy Algorithm
  • Advanced Setup
  • Quota Control
  • Priority Email
  • Experiment Scheduling
  • Auto Stop Experiments
  • Immediate Results
  • Email Notifications
  • Advanced Dev Support

Here’s the detailed list of features offered by Nelio A/B testing.

Optimizely also offers many useful features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.


Setup and Ease of Use

Both Nelio and Optimizely have a similar setup. You need to paste a their tracking code on all your web pages where you want these tools to gather user data. Once installed, you can monitor your website’s metrics on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Nelio A/B testing vs Optimizely in this case.


Supported Platforms

Both Nelio and Optimizely work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, online store builders, website builders, landing page builders.



Nelio offers a free trial with paid plans starting from $29/month. Optimizely’s pricing is not available publicly. You need to request a quote.



Both Nelio and Optimizely support plenty of third-party integrations with other marketing, analytics, CRM, collaboration, helpdesk tools like Google Analytics, Zapier, Slack.



There are plenty of alternatives to Nelio A/B testing such as VWO, Freshmarketer that feature A/B testing. Similarly, there are many alternatives to Optimizely such as Zoho Pagesense, Crazy Egg.


Conclusion – Nelio A/B testing vs Optimizely

Both Nelio and Optimizely are well-designed A/B testing tools with many useful features. If you are looking for an A/B testing tool for WordPress sites, then go for Nelio. Else you can try Optimizely.