Mousestats and Hotjar are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of Mousestats vs Hotjar to help you decide the right tool for your business.
Mousestats vs Hotjar
Here’s a step by step comparison of Mousestats vs Hotjar.
Mousestats is a powerful mouse tracking and heatmap analytics tool that allows you to understand user behavior by tracking mouse movements, clicks, scrolls and plotting them on intuitive heatmaps. It is suitable for small-medium businesses as well as large enterprises.
Hotjar is a comprehensive conversion rate optimization platform that features heatmaps, session replays, conversion funnels, opinion polls, micro surveys, and form analytics. It provides a great way to collect user feedback implicitly using heatmaps & session replays, as well as gather them explicitly through opinion polls and surveys. It is suitable for small-medium businesses as well as large enterprises.
Mousestats focuses on mouse movement tracking, with features such as:
- Website Heatmaps
- Click maps
- Scroll maps
- Form analytics
- Session recording
- Micro surveys
- Eye tracking
- Attention heatmaps
- Custom Heatmaps
Here’e the detailed list of features offered by Mousestats.
Hotjar focuses more on conversion rate optimization with features such as:
- Session Recording
- Feedback polls
- Multi device support
- Conversion funnels
- Sentiment analysis
- Form analysis
- Supports 40+ languages
- Session replay
- Incident reports
- IP blocking
- Engagement visualization
Here’s the detailed list of features offered by Hotjar.
Setup and Ease of Use
Both Mousestats and Hotjar have a similar setup. You need to paste a piece of code on your web pages where you want these tools to gather visitor data. Once installed, you can monitor your website via their online dashboards. You can also install them via Google Tag Manager, or directly using a plugin on any of the popular platforms such as WordPress, Magento, Shopify, etc.
Both Mousestats and Hotjar work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Mousestats vs Hotjar in this case.
Mousestats offers a free trial, with paid plans starting from $29/month. Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month.
Mousestats integrates with WordPress, Unbounce, Zendesk, Google Analytics and Google Tag Manager. Hotjar integrates with Optimizely, Omniconvert and Hubspot.
There are plenty of alternatives to Mousestats such as Mouseflow, Crazy Egg, etc that offer mouse tracking and heatmap analytics. Similarly, there are many alternatives to Hotjar such as FullStory, Freshmarketer, Zoho Pagesens that offer conversion rate optimization.
Conclusion – Mousestats vs Hotjar
Both Mousestats and Hotjar are two mature products that provide robust features. There is not much too chose between them, except that Hotjar has a free plan for small websites. They are both great tools and you can’t go wrong with either of them.