Mouseflow vs Hotjar : In-Depth Comparison

Mouseflow and Hotjar are two popular website conversion rate optimization software that offer many similar features. Here’s a detailed comparison of Mouseflow vs Hotjar to help you decide if it is the right website conversion rate optimization for your business.


Mouseflow vs Hotjar

Here’s a step-by-step comparison of Mouseflow vs Hotjar.



Mouseflow is a popular mouse tracking and heatmap analytics tool for small-medium websites and large enterprises. It features session replay, heatmap, conversion funnel, and other conversion features. You can use it to understand user behavior as well as identify usability issues. It is suitable for SMBs as well as large companies.

Hotjar is a comprehensive conversion rate optimization platform that features session replay, heatmaps, conversion funnels, opinion polls, micro surveys. It is suitable for bloggers, freelancers, marketers, entrepreneurs, small-medium businesses and large enterprises.




Mouseflow offers many features focusing on conversion rate optimization:

  • Heatmap Analytics
  • Session Replay
  • Conversion Funnels
  • Form Interaction
  • User Feedback
  • Wide range of integrations
  • Filters & Segments
  • Scroll map
  • Reports & Dashboards

Here’s the detailed list of features offered by Mouseflow.

Hotjar also offers many conversion rate optimization features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


Setup and Ease of Use

Both Mouseflow and Hotjar are easy to setup. You need to add a piece of code to your website and then you can create marketing campaigns without any technical assistance. You can also add these tools via Google Tag Manager, or use direct plugins if you use any of the popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Mouseflow vs Hotjar in this case.


Supported Platforms

Both Mouseflow and Hotjar work well on all websites, mobiles sites and even mobile apps, in some cases.



Mouseflow offers a free trial, with paid plans starting from $29/month. Hotjar offers a free plan that supports upto 2,000 page views/month, with paid plans starting from $29/month.



Hotjar integrates with only Optimizely, Hubspot, Omniconvert. On the other hand, Mouseflow integrates with plenty of third party Content Management Systems, Ecommerce, Analytics, Marketing, and even Customer Service tools. It also provides a developer API.



There are plenty of alternatives to Hotjar like Crazy Egg, Freshmarketer that offer conversion rate optimization. Similarly, there are many alternatives to Mouseflow such as SessionCam, Zoho Pagesense, etc.


Conclusion – Mouseflow vs Hotjar

If you are looking for a robust, feature-rich conversion rate optimization platform that supports plenty of integrations, then go for Mouseflow. Hotjar also provides many similar features, but limited third-party integrations. On the other hand, it has a generous free plan.