Monetate vs Optimizely : In-Depth Comparison

Monetate and Optimizely are two popular marketing tools that provide tons of features. However, they are meant for different purposes. If you don’t understand their key differences you might end up using the wrong tool for your business. Here’s a detailed comparison of Monetate vs Optimizely.


Monetate vs Optimizely

Here’s a  step by step comparison of Monetate vs Optimizely.



Monetate is a content and UX personalization platform that allows you to dynamic personalize UX based on user preferences and behavior. It also allows you to segment customers based on their attributes so that you can target them effectively. It is suitable for medium-large businesses and enterprises.

Optimizely is complete experimentation platform that features A/B testing, multivariate testing, cross device testing, cross domain testing, email testing. It also allows you to segment visitors by their language, location, device, browser, source of traffic so that you can target them effectively. It is also suitable for medium-large businesses and enterprise.



Monetate focuses on personalization with features such as:

  • A/B/n testing
  • Multivariable Testing
  • Mobile App Personalization
  • Customer Intelligence Layer
  • Cross Device Targeting
  • CRM
  • Behavioral Data tracking
  • DMP
  • Automatic Customer ID synchronization
  • Data Activation
  • Product Recommendation
  • Content personalization

Here’s the detailed list of features offered by Monetate.

Optimizely focuses mainly on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.


Setup and Ease of Use

Both Monetate and Optimizely have a similar setup. You need to add their tracking code to all your web pages where you want these tools to gather user data. Once installed, you can monitor your website’s key metrics on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Monetate vs Optimizely in this case.\


Supported Platforms

Both Monetate and Optimizely work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders.



The pricing of both Monetate and Optimizely are not available publicly. You need to request them for a quote.



Both Monetate and Optimizely support plenty of third-party integrations with marketing, analytics, collaboration, helpdesk, CRM tools such as Google Analytics, Slack, Zapier, Google Drive.



There are plenty of alternatives to Monetate such as Taplytics, VWO, Optimizely that support personalization. Similarly, there are many alternatives to Optimizely such as VWO, Freshmarketer, Zoho Pagesense that support A/B testing.


Conclusion – Monetate vs Optimizely

Both Monetate and Optimizely are mature products with robust features. If you need an A/B testing tool, try Optimizely. If you need a personalization and customer engagement platform, try Monetate. They are both good at what they do.


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