Monetate and Evergage are two popular marketing tools that offer many useful features. Here’s a detailed comparison of Monetate vs Evergage to help you decide the best marketing tool for your business.
Monetate vs Evergage
Here’s a step by step comparison of Monetate vs Evergage.
Monetate is a personalization and customer engagement platform that allows you to build long lasting customer relationships by dynamically personalizing your content and UX at scale. It is suitable for medium-large businesses and enterprise.
Evergage is a customer engagement platform that allows you to understand user behavior by tracking their mouse monvements, clicks, scrolls, key board inputs and form interactions. It provides both 1:1 insights as well as aggregate ones about your users. It is suitable for medium-large businesses as well as enterprise.
Monetate focuses on personalization with features such as:
- A/B/n testing
- Multivariable Testing
- Mobile App Personalization
- Customer Intelligence Layer
- Cross Device Targeting
- Behavioral Data tracking
- Automatic Customer ID synchronization
- Data Activation
- Product Recommendation
- Content personalization
Here’s the detailed list of features offered by Monetate.
Evergage also provides many similar features such as:
- Real time fast response
- Audience segmentation
- Surfers’ behavioral tracking
- Unified profiles
- A/B Testing
- One to One guidance
- E-commerce Optimization
- Easy to build platforms
- Cloud based optimization
- Dedicated services
- Account based marketing
- Machine Learning
- Customer Data Platform
- Behavioral Tracking
- Triggered Messages
- A/B Testing
- Mutlivariate Testing
- Analytics & Attribution
Here’s the detailed list of features offered by Evergage.
Setup and Ease of Use
Both Monetate and Evergage have a similar setup. You need to add a tracking code to all your web pages where you want these tools to gather user data. Once they are installed, you can monitor your website’s key metrics on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Monetate vs Evergage in this case.
Both Monetate and Evergage work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders.
The pricing information of both Monetate and Evergage are not publicly available. You need to request them for a quote.
Both Monetate and Evergage support plenty of third party integrations with marketing, analytics, CRM, collaboration, helpdesk tools like Google Analytics, Slack, Zapier, Google Drive.
Conclusion – Monetate vs Evergage
Both Monetate and Evergage are mature products with robust features. They are both good for personalization and customer engagement. They are both worth a try.