Mixpanel vs Clevertap : In-Depth Comparison

Mixpanel and Clevertap are two popular marketing tools that provide plenty of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mixpanel vs Clevertap to help you decide.


Mixpanel vs Clevertap

Here’s a step by step comparison of Mixpanel vs Clevertap.



Mixpanel is a product and user behavior analytics tool that allows you to understand user behavior when they use your product, and improve conversion rate. You can also use it to identify user experience problems and fix them quickly. It is suitable for medium-large businesses and might not be affordable for SMBs and startups.

Clevertap is a customer engagement platform that allows you to improve customer engagement and manage customer lifecycle marketing. It is suitable for medium-large businesses and enterprises.



Mixpanel focuses on conversion rate optimization with features such as:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing

Here’s the detailed list of features offered by Mixpanel.

Clevertap focuses on customer engagement with features such as:

  • Customer Data Platform
  • Rich User Profiles
  • Customer Data Unification
  • Export/Import Data API’s
  • .CSV Downloads
  • Export to AWS S3
  • Advanced User Segmentation
  • Behavioral Segmentation
  • Live User Segmentation
  • Psychographic Segmentation
  • RFM Segmentation
  • Customer Lifecycle Management
  • Triggered Campaigns
  • Customer Journeys
  • ush Notification Amplification
  • Clever Campaigns
  • Control Groups
  • A/B Testing
  • Intent Based Segmentation
  • Product Recommendations
  • Best Time to Deliver
  • Real-time Customer Insights
  • Funnels & Cohorts
  • Customer Behavior Analytics
  • Uninstall Tracking
  • Pivots
  • Flows
  • Custom Dashboards
  • Real Impact
  • Customer Engagement Channels
  • Push Notifications
  • In-App Messages
  • SMS / Text
  • Mobile App Inbox
  • Browser Web Push
  • Desktop & Mobile Web Pop-ups
  • Desktop & Mobile Exit Intent
  • Facebook Audiences



Setup and Ease of Use

Both Mixpanel and Clevertap have a similar setup. You need to paste a piece of code on your website or mobile app so that these tools can gather user data. Once installed, you can track key metrics about your app/website on their online dashboards. You can also install them via plugins for WordPress, Magento, Shopify, etc. There is not much difference between Mixpanel vs Clevertap.


Supported Platforms

Clevertap works on all mobile apps on Android or iOS platforms. Mixpanel works on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders.



The pricing information of both Clevertap and Mixpanel is not available publicly. You need to request them for a quote.



Both Clevertap and Mixpanel support plenty of third-party integrations with marketing, analytics, helpdesk, CRM, collaboration tools such as Google Analytics, Slack, Zapier, Google Drive.



There are many alternatives to Mixpanel such as Flurry, Kissmetrics that offer similar features. Similarly, there are plenty of alternatives to Clevertap such as Taplytics, Monetate, etc that offer mobile marketing.


Conclusion – Mixpanel vs Clevertap

Both Mixpanel and Clevertap are mature products with robust features. If you are looking for conversion rate optimization then go for Mixpanel. On the other hand, if you are looking for UX personalization and customer engagement then go for Clevertap.