Mixpanel vs Amplitude : In-Depth Comparison

Mixpanel and Amplitude are two popular marketing tools that offer many similar features. Here’s a detailed comparison of Mixpanel vs Amplitude to help you decide the best marketing tool.


Mixpanel vs Amplitude

Here’s a step by step comparison of Mixpanel vs Amplitude.



Mixpanel is a product and user behavior analytics tool that allows you to understand how your customers behave when they use your website, mobile app. It helps you identify UX problems and fix them quickly. It is suitable for medium-large businesses and enterprises.

Amplitude is very similar to Mixpanel and offers many of its features. It enables you to understand how users interact with your product, figure out what’s not working and track key metrics about it. It is suitable for medium-large businesses and might be expensive for SMBs and startups.



Mixpanel focuses on product and user analytics with features such as:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing

Here’s the detailed list of features offered by Mixpanel.

Amplitude also offers many similar features such as:

  • Behavioral Analytics
  • Product Iteration system
  • Data Governance
  • Alerts
  • Dashboards & Reports
  • SQL Access


Setup and Ease of Use

Both Mixpanel and Amplitude have a similar setup. You need to paste their tracking codes on all your web pages where you want these tools to gather user data. Once you have installed them, you can monitor the key metrics about your website on their online dashboards. You can also install them via plugins on popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Mixpanel vs Amplitude.


Supported Platforms

Both Mixpanel and Amplitude work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders.



The pricing information of bot Mixpanel and Amplitude is available only on request.



Mixpanel and Amplitude support plenty of third-party integrations with marketing, analytics, helpdesk, CRM tools such as Google Analytics, Slack, Zapier, Google Drive.



There are plenty of alternatives to Mixpanel such as Kissmetrics, Flurry, etc that offer similar features. There are also many alternatives to Amplitude such as Pendo, Heap Analytics.


Conclusion – Mixpanel vs Amplitude

Both Mixpanel and Amplitude are mature products with robust features. They are both good product and user analytics. You can’t go wrong with either of them.