Mixpanel vs Adobe Analytics : In-Depth Comparison


Mixpanel and Adobe Analytics are two popular marketing analytics tools that provide many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mixpanel vs Adobe Analytics to help you decide which is the right marketing tool for your business.

 

Mixpanel vs Adobe Analytics

Here’s a step by step comparison of Mixpanel vs Adobe Analytics.

 

Overview

Mixpanel is a product and user analytics tool that allows you to understand user behavior when they are on your website or use your product, identify UX bottlenecks and fix them quickly. It is suitable for medium-large businesses and enterprise.

Adobe Analytics is a web analytics tool like Google Analytics that helps you monitor your web traffic and understand more information about them such as their language, location, device, browser, source of traffic. It is suitable for medium-large businesses and enteprise.

 

Features

Mixpanel focuses on product and user analytics with features such as:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing

Here’s the detailed list of features offered by Mixpanel.

 

Adobe Analytics focuses on web analytics with features such as:

  • Multichannel data collection
  • Custom variables
  • Unique processing rules
  • Offline data integration
  • Tag management
  • Data warehouse and data feeds
  • Explore and understand
  • Ad hoc analysis
  • Flow analysis
  • Advanced segmentation
  • Cohort analysis
  • Advanced calculated metrics
  • Predict and model
  • Marketing attribution
  • Anomaly detection
  • Contribution analysis
  • Intelligent alerts
  • Real-time data
  • Share and act
  • Shared audiences
  • Audience analytics
  • Advertising analytics
  • Remarketing triggers
  • Mobile marketing
  • Third-party integrations
  • Enterprise-grade analytics
  • Multichannel analytics for enterprise

 

Setup and Ease of Use

Both Mixpanel and Adobe Analytics have a similar setup. You need to add their tracking code to all your web pages where you want these tools to gather user data. Once installed, you can monitor your website’s metrics on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Mixpanel vs Adobe Analytics.

 

Supported Platforms

Both Mixpanel and Adobe Analytics work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders, landing page builders.

 

Pricing

The pricing information of both Adobe Analytics and Mixpanel is not available publicly. You need to request them for a quote.

 

Integrations

Both Adobe Analytics and Mixpanel support plenty of third-party integrations with marketing, analytics, CRM, helpdesk, collaboration tools like Google Analytics, Slack, Zapier, Google Drive.

 

Alternatives

There are many alternatives to Mixpanel such as Kissmetrics, Flurry, Heap Analytics that offer similar features. Similarly, there are plenty of alternatives to Adobe Analytics such as Google Analytics, Piwik that offer web analytics.

 

Conclusion – Mixpanel vs Adobe Analytics

Both Mixpanel and Adobe Analytics are mature products with robust features. If you are looking for a web analytics tool, go for Adobe Analytics. On the other hand, if you are looking for a product and user behavior analytics tool, go for Adobe Analytics.