Mixpanel Review, Pricing, Features, Benefits, Pros & Cons


Mixpanel is a useful product and user behavioral analytics for websites and mobile apps. It allows you to understand how users interact with your websites, use your web apps and mobile apps so you can improve the user experience and drive conversions. Here’s our detailed Mixpanel review to help you decide if it is the right analytics platform for your business.

 

Mixpanel Review, Pricing, Features, Benefits, Pros & Cons

Here’s our detailed Mixpanel review, pricing, features, benefits, pros and cons.

 

Mixpanel Review

Mixpanel is a product analytics tool that allows you to monitor, analyze and optimize user behavior in your websites, web applications and mobile apps.

It is suitable for marketers who want to drive conversions, reduce bounce rate, get more sign ups and subscribers. It is also useful for product managers who want to improve user experience for their customers. So it is an all-in-one analytics platform for online businesses.

Unlike other tools that rely mostly on pageviews, Mixpanel tracks user activity or actions to help you determine what is working. These actions can be anything such as uploading an image, posting a comment, etc.

It is built for product teams that want to improve their features, user interface and conversions by analyzing user behavior.

It is flexible enough to help you track any kind of activity on your website or mobile app.

Mixpanel makes it easy to get insights from the data it collects from your site. While other tools require you to know SQL, Mixpanel provides a simple interface to help you create dashboards and reports.

It is a great event tracking tool that can be used by any online businesse, not matter which industry they belong to.

 

Mixpanel Benefits

Here are the key benefits of Mixpanel:

  • No coding required
  • Understand user behavior
  • No SQL knowledge required
  • Improve product
  • Reduce bounce rate
  • Improve conversion rate
  • Get more signups and subscribers

 

Mixpanel Features

Here are the key features of Mixpanel:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing

 

Mixpanel Pricing

Mixpanel offers a free plan for upto 5M data points that it collects from your website/app. Beyond that, it offers 2 paid plans whose pricing is not publicly available.

  • Free
    • 5M data points/month
    • Limited core reports
    • 60 day data history
    • 3 members/organization
    • 2-factor authentication
  • Basic
    • Everything in Free plan
    • 10M data points/year
    • Limited core reports
    • 5 members/organization
    • Unlimited saved reports
  • Enterprises
    • Everything in Basic plan
    • 5+ years data history
    • Roles & permissions
    • Single sign-on
    • Professional services

 

Mixpanel Pros and Cons

Pros

  • Plenty of features
  • Many integrations
  • Mature product

Cons

  • Nothing big enough to be listed here

 

Final Verdict

Mixpanel is a useful tool that allows you to understand and analyze user behavior on your website, web apps, and mobile apps. It enables you to determine how users interact with your product, which features they use, how they use it, and identify the bottlenecks, so you can fix them quickly.