Mailjet vs ActiveCampaign : In-Depth Comparison

Both Mailjet and ActiveCampaign are popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of Mailjet vs ActiveCampaign to help you decide which is the right tool for your business.


Mailjet vs ActiveCampaign

Here’s a step by step comparison of Mailjet vs ActiveCampaign.



Mailjet is a powerful transactional email software that allows you to programmatically send transactional emails to your users and customers. It supports all major platforms such as Python, PHP, Java, Ruby, NodeJS. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is a feature-rich email marketing tool that features drag & drop builder, email templates, list builder, customer segmentation, email automation, A/B testing. It is suitable for small-medium businesses as well as large enterprises.



Mailjet offers plenty of useful features such as:

  • Workspace
  • Email Creation
  • Collaboration
  • Subscription Forms
  • Contacts & Segmentation
  • Personalization
  • Marketing Automation
  • Transactional Suite
  • A/B Testing
  • Analytics
  • Integrations

Here’s the detailed list of features offered by Mailjet.

ActiveCampaign also offers many useful features:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Setup and Ease of Use

Mailjet requires developer assistance for setup and regular usage. ActiveCampaign is a standalone, cloud-based email marketing tool that doesn’t require any setup. You can simply sign up and start using them immediately.


Supported Platforms

Both Mailjet and ActiveCampaign work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems.



Mailjet offers a free plan, with paid plans starting from $8.69/month. ActiveCampaign’s paid plans start from $15/month.



Both Mailjet and ActiveCampaign support plenty of third-party integrations with popular tools like Google Drive, Dropbox, Slack, Zapier, Google Analytics.



There are plenty of alternatives to Mailjet such as Mailchimp, GetResponse. Similarly, there are many alternatives to ActiveCampaign such as AWeber.


Conclusion – Mailjet vs ActiveCampaign

Both Mailjet and ActiveCampaign are powerful tools with plenty of useful features. If you are looking for a transactional email software, go for Mailjet. However, if you need an email marketing tool, try ActiveCampaign.