Mailgun vs Mailchimp : In-Depth Comparison


Both Mailgun and Mailchimp are popular email marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mailgun vs Mailchimp to help you decide which is the right tool for you business.

 

Mailgun vs Mailchimp

Here’s a step by step comparison of Mailgun vs Mailchimp.

 

Overview

Mailgun is a feature-rich transactional email software that allows you to programmatically send transactional emails to your users & customers about your websites, blogs, online store, web apps, mobile apps. It supports all major platforms such as Python, PHP, Java, Ruby, NodeJS.

Mailchimp is a powerful email marketing platforms that allows you to easily gather email addresses from your websites & blogs, build email lists,  design stunning emails using visual builder & template library, automate email marketing, do A/B testing.

 

Features

Mailgun focuses more on transactional email with features such as:

  • Catch-all Server Detection
  • Bulk Email Verification
  • Disposable Email Detection
  • Mail Server Validation
  • Domain Check
  • Single Email Verification
  • Syntax Check
  • Spam Trap Detection
  • Mailing List Management
  • Spam Check
  • Reporting/Analytics
  • Template Management
  • Email Monitoring
  • A/B Testing

Here’s the detailed list of features offered by Mailgun.

 

Mailchimp focuses more on email marketing with features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Setup and Ease of Use

Mailchimp is a standalone, cloud-based email marketing platform that doesn’t require any setup, download or installation. You can simply sign up for and start using it immediately. Mailgun requires developer assistance for initial setup as well as continuous usage.

 

Supported Platforms

Both Mailchimp and Mailgun work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platfoms, content management platforms.

 

Pricing

Mailchimp offers a free plan, with paid plans starting from $9.99/month. Mailgun offers a free trial, with paid plans starting from $10/month.

 

Integrations

Both Mailchimp and Mailgun support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailchimp such as AWeber, GetResponse for email marketing. Similarly, there are many alternatives to Mailgun such as Sendgrid, Mailjet that offer transactional email service.

 

Conclusion – Mailgun vs Mailchimp

Both Mailgun and Mailchimp are mature products with robust features. If you need an email marketing software, go for Mailchimp. If you need a transactional email platform, go for Mailgun.