Mailerlite vs Sendinblue : In-Depth Comparison

Both Mailerlite and Sendinblue are two popular email marketing tools that provide tons of useful features. Here’s a detailed comparison of Mailerlite vs Sendinblue to help you decide which is the right email marketing tool for your business.


Mailerlite vs Sendinblue

Here’s a step by step comparison of Mailerlite vs Sendinblue.



Mailerlite is a powerful email marketing tool that allows you to easily gather email addresses on your websites & blogs, build mailing list, compose stunning emails, automate email marketing and do A/B testing.

Sendinblue is a feature-rich email marketing software that features email list builder, visual email designer, template library, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium business and large enterprises.



Mailerlite offers many useful features such as :

  • Drag & Drop Editor
  • Rich Text Editor
  • Custom HTML Editor
  • Newsletter Templates
  • Ecommerce Campaigns
  • Landing Pages
  • Pop-ups
  • Embedded Forms
  • Subscriber Management
  • Email Automation
  • Interest Groups (Tagging)
  • Personalization
  • Segmentation
  • Promotion Popups
  • A/B Split Testing
  • Deliver by Time Zone
  • Auto Resend
  • RSS Campaigns
  • Campaign Reports
  • Surveys
  • Click Maps
  • Opens by Location
  • Drag & Drop Newsletter Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Newsletter templates
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Ecommerce Campaigns
  • Grow subscribers
  • Pop-up Subscribe Forms
  • Landing Pages
  • Embedded Signup Forms
  • Subscriber Management
  • Unsubscribe Page Builder
  • Deliver
  • Email Automation
  • RSS Campaigns
  • Deliver by Timezone
  • Auto Resend
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Interest Groups (Tagging)
  • Track results
  • Email Newsletter Reports
  • Click maps
  • Opens by Location
  • Connect
  • Integrations
  • Developer API
  • User Permissions
  • iPad Subscribe App
  • Premium Support
  • Dedicated IP
  • Custom Landing Page Design
  • Custom Email Template

Here’s the detailed list of features offered by Mailerlite.


Sendinblue also offers many features such as:

  • Email Marketing
  • Transactional Emails
  • Marketing Automation
  • Dynamic list
  • Send Time Optimization
  • Real-time Tracking
  • Order Tracking
  • SMS Campaigns
  • Transactional SMS
  • Subscription Forms
  • Newsletter builder
  • Dedicated IP
  • Spam check
  • Trigger marketing
  • Google Analytics Integration
  • Flexible, Customizable Layouts

Here’s the detailed list of features offered by SendinBlue.


Setup and Ease of Use

Both Mailerlite and Sendinblue are standalone, cloud-based email marketing tools that require no setup, downloads and installations. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Mailerlite vs Sendinblue.


Supported Platforms

Both Mailerlite and Sendinblue work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.



Mailerlite offers a free plan, with paid plans starting from $10/month. Sendinblue offers free trial, with paid plans starting from $25/month.



Both Mailerlite and Sendinblue support plenty of integrations with popular tools like Dropbox, Google Analytics, Google Drive, Slack, Zapier.



There are plenty of alternatives to Mailerlite such as Mailchimp, Constant Contact. Similarly, there are many alternatives to Sendinblue such as ActiveCampaign, GetResponse.


Conclusion – Mailerlite vs Sendinblue

Both Mailerlite and Sendinblue are powerful email marketing tools that offer tons of features. They are both good at what they do. You can’t go wrong with either of them.