Mailerlite vs Omnisend : In-Depth Comparison


Both Mailerlite and Omnisend are two popular email marketing tools for online businesses, that offer many similar features. Here’s a detailed comparison of Mailerlite vs Omnisend to help you decide which is the right email marketing software for your business.

 

Mailerlite vs Omnisend

Here’s a step by step comparison of Mailerlite vs Omnisend.

 

Overview

Mailerlite is a powerful email marketing software that features email list builder, visual email designer, template library, email automation, customer segmentation, A/B testing and conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Omnisend is a feature-rich ecommerce marketing automation platform for marketers. It allows you to reach, engage and convert customers on all digital channels, from one platform. It easily integrates with popular ecommerce platforms like Shopify.

 

Features

Mailerlite focuses more on email marketing with features such as:

  • Drag & Drop Editor
  • Rich Text Editor
  • Custom HTML Editor
  • Newsletter Templates
  • Ecommerce Campaigns
  • Landing Pages
  • Pop-ups
  • Embedded Forms
  • Subscriber Management
  • Email Automation
  • Interest Groups (Tagging)
  • Personalization
  • Segmentation
  • Promotion Popups
  • A/B Split Testing
  • Deliver by Time Zone
  • Auto Resend
  • RSS Campaigns
  • Campaign Reports
  • Surveys
  • Click Maps
  • Opens by Location
  • Drag & Drop Newsletter Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Newsletter templates
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Ecommerce Campaigns
  • Grow subscribers
  • Pop-up Subscribe Forms
  • Landing Pages
  • Embedded Signup Forms
  • Subscriber Management
  • Unsubscribe Page Builder
  • Deliver
  • Email Automation
  • RSS Campaigns
  • Deliver by Timezone
  • Auto Resend
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Interest Groups (Tagging)
  • Track results
  • Email Newsletter Reports
  • Click maps
  • Opens by Location
  • Connect
  • Integrations
  • Developer API
  • User Permissions
  • iPad Subscribe App
  • Premium Support
  • Dedicated IP
  • Custom Landing Page Design
  • Custom Email Template

Here’s the detailed list of features offered by Mailerlite.

 

Omnisend focuses more on omnichannel marketing:

  • Content Editor
  • Forms
  • Marketing Automation
  • Campaign Management
  • Subscriber Management
  • Reports

 

Setup and Ease of Use

Both Mailerlite and Omnisend are standalone, cloud-based marketing tools that require no setup, downloads or installations. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use.

 

Supported Platforms

Both Mailerlite and Omnisend work well with all websites, blogs, online stores, web apps, mobile apps, blogging platforms, content management systems. Omnisend is tailor-made for ecommerce websites and online stores.

 

Pricing

Mailerlite offers a free plan, with paid plans starting from $10/month. Omnisend also offers a free plan, with paid plans starting from $10/month.

 

Integrations

Both Mailerlite and Omnisend support plenty of third-party integrations with other tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailerlite such as Mailchimp, AWeber. Similarly, there are many alternatives to Omnisend such as GetResponse, Campaign Monitor.

 

Conclusion – Mailerlite vs Omnisend

Both Mailerlite and Omnisend are feature-rich marketing platforms that offer plenty of useful features. They are both good at what they do. If you are looking for an email marketing platform, go for Mailerlite. If you need an omnichannel marketing platform, go for Omnisend.