Mailerlite vs GetResponse : In-Depth Comparison

Both Mailerlite and GetResponse are popular email marketing tools that offer tons of useful features. Here’s a detailed comparison of Mailerlite vs GetResponse to help you decide which is the right email marketing tool for your business.


Mailerlite vs GetResponse

Here’s a step by step comparison of Mailerlite vs GetResponse.



Mailerlite is a popular email marketing software that allows you to build stunning emails, automate email marketing and engage your customers meaningfully. It features a drag & drop email builder, template library, email automation, A/B testing, reporting and analytics.

GetResponse is an all-in-one marketing platform for small-medium businesses, that features email marketing, landing page builder and marketing automation.



Mailerlite focuses on email marketing with features such as:

  • Drag & Drop Editor
  • Rich Text Editor
  • Custom HTML Editor
  • Newsletter Templates
  • Ecommerce Campaigns
  • Landing Pages
  • Pop-ups
  • Embedded Forms
  • Subscriber Management
  • Email Automation
  • Interest Groups (Tagging)
  • Personalization
  • Segmentation
  • Promotion Popups
  • A/B Split Testing
  • Deliver by Time Zone
  • Auto Resend
  • RSS Campaigns
  • Campaign Reports
  • Surveys
  • Click Maps
  • Opens by Location
  • Drag & Drop Newsletter Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Newsletter templates
  • Built-in photo editing
  • File Manager
  • Mobile-Friendly Email Newsletters
  • Ecommerce Campaigns
  • Grow subscribers
  • Pop-up Subscribe Forms
  • Landing Pages
  • Embedded Signup Forms
  • Subscriber Management
  • Unsubscribe Page Builder
  • Deliver
  • Email Automation
  • RSS Campaigns
  • Deliver by Timezone
  • Auto Resend
  • A/B Split Testing
  • Segmentation
  • Personalization
  • Interest Groups (Tagging)
  • Track results
  • Email Newsletter Reports
  • Click maps
  • Opens by Location
  • Connect
  • Integrations
  • Developer API
  • User Permissions
  • iPad Subscribe App
  • Premium Support
  • Dedicated IP
  • Custom Landing Page Design
  • Custom Email Template

Here’s the detailed list of features offered by Mailerlite.


GetResponse focuses more on marketing automation with features such as:

  • Responsive Email Design
  • Forms
  • Landing Pages
  • Analytics
  • Webinars
  • Autoresponders 2.0
  • A/B Testing
  • Email Creator
  • List Booster
  • Email Intelligence
  • Inbox Preview

Here’s the detailed list of features offered by GetResponse.


Setup and Ease of Use

Both Mailerlite and GetResponse are standalone, cloud-based email marketing tools that don’t require any setup, downloads or installations. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Mailerlite vs GetResponse in this case.


Supported Platforms

Both Mailerlite and GetResponse work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.



Mailerlite offers a free plan, with paid plans starting from $10/month. GetResponse offers a free trial, with paid plans starting from $15/month.



Both Mailerlite and GetResponse support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Mailerlite such as AWeber, ActiveCampaign. Similarly, there are many alternatives to GetResponse such as Campaign Monitor.


Conclusion – Mailerlite vs GetResponse

Both Mailerlite and GetResponse are feature-rich email marketing tools. They are both good at what they do. If you only need an email marketing tool, go for Mailerlite. If you also need landing page builder and marketing automation, go for GetResponse.