Mailchimp vs Sendgrid : In-Depth Comparison


Both Mailchimp and Sendgrid are two popular email marketing tools that offer tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mailchimp vs Sendgrid to help you decide which is the right tool for your business.

 

Mailchimp vs Sendgrid

Here’s a step by step comparison of Mailchimp vs Sendgrid.

 

Overview

Mailchimp is a powerful email marketing tool that allows you to easily design, build, launch, monitor, optimize email marketing campaigns for your business. It allows you to easily gather email addresses, build email list, design stunning emails, automate email marketing.

SendGrid is a transactional email API that allows you to easily programmatically send emails to your customers and users, based on specific conditions or user behavior. It supports all major platforms such as python, php, java nodejs, etc.

 

Features

Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Sendgrid also offers many useful features such as:

  • Email Template Engine
  • SMTP Service
  • Open & Click Tracking
  • Custom API Integration
  • Unsubscribe Tracking
  • Suppression List Management
  • Reputation Monitoring
  • Dedicated & Multiple IP Addresses
  • SMTP API
  • IP Whitelabeling
  • ISP Monitoring
  • Domain Level Load Balancing
  • SPAM Filter Testing
  • Parse Webhook
  • DKIM Customization
  • Feedback Loop
  • SMTP Relay
  • 24/7 Support (Phone and Chat)
  • Sub-user API
  • Marketing Email Service

Here’s the detailed list of features offered by Sendgrid.

 

Setup and Ease of Use

Mailchimp is a standalone, cloud-based email marketing tool that doesn’t require any setup. You can simply sign up and start using it immediately. Sendgrid requires a fair amount of developer assistance to get started and use it regularly.

 

Supported Platforms

Both Mailchimp and Sendgrid work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.

 

Pricing

Mailchimp offers a free plan, with paid plans starting from $9.99/month. Sendgrid’s paid plans start from $14.95/month.

 

Integrations

Both Mailchimp and Sendgrid support plenty of third-party integrations with other tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailchimp such as Campaign Monitor, ActiveResponse. There are many alternatives to SendGrid such as Mailerlite, Mandrill.

 

Conclusion – Mailchimp vs Sendgrid

Both Mailchimp and Sendgrid are two mature products with robust features. They are both good at what they do. Yo can’t go wrong with either of them.