Mailchimp vs Mandrill : In-Depth Comparison


Both Mailchimp and Mandrill are two popular email marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mailchimp vs Mandrill to help you decide which is the right tool for your business.

 

Mailchimp vs Mandrill

Here’s a step by step comparison of Mailchimp vs Mandrill.

 

Overview

Mailchimp is a feature-rich email marketing tool that allows you to easily build, launch, monitor and optimize email marketing campaigns without coding. It features email list builder, template library, email designer, A/B testing, reporting and analytics.

Mandrill is a transactional email software by Mailchimp that allows you to programmatically send transactional emails to your product users and customers. It is suitable for medium-large businesses that are product or app-based.

 

Features

Mailchimp focuses on email marketing with features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Mandrill focuses on transactional email with features such as:

  • Globally distributed infrastructure
  • Automatic feedback loop registration
  • Automated dedicated IP warmup
  • Multiple domains per account
  • Dedicated IP addresses
  • Dedicated IP pooling
  • In-Depth Analytics
  • Searchable activity log
  • Tracking options per email
  • Automatic tagging
  • Custom tagging
  • Split testing
  • Comparative reports
  • Custom metadata
  • Webhooks
  • Templates & Dynamic Content
  • Automatic CSS inlining
  • Conditional logic and merge tags
  • Multiple templates per account
  • Spam filter testing
  • Customizable sending options
  • White labeling
  • Custom tracking domains
  • Custom reverse DNS
  • Automatic text and HTML conversion
  • Rules engine
  • Subaccounts
  • Third-party integrations
  • API documentation
  • Inbound email routing
  • Wrappers and modules
  • Sensible default sending options

Here’s the detailed list of features offered by Mandrill.

 

Setup and Ease of Use

Mailchimp is a standalone, cloud-based email marketing tool that doesn’t require any setup. You can simply sign up and start using them immediately. Mandrill requires a fair amount of developer assistance to get started and for using regularly.

 

Supported Platforms

Both Mailchimp and Mandrill work well on all websites, blogs, online stores, web apps, mobile apps, content management systems, blogging platforms, ecommerce platforms.

 

Pricing

Mailchimp offers a free plan, with paid plans starting from $9.99/month. Mandrill’s paid plans start from $20/block/month, where each block is a credit of 25,000 emails.

 

Integrations

Both Mailchimp and Mandrill support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailchimp such as Sendinblue, GetResponse that offer email marketing. Similarly, there are many alternatives to Mandrill such as Sendgrid, Mailgun that offer transactional email service.

 

Conclusion – Mailchimp vs Mandrill

Both Mailchimp and Mandrill are mature products with robust features. If you need an email marketing tool, go for Mailchimp. If you need a transactional email software, go for Mandrill.