Mailchimp vs Mailgun : In-Depth Comparison


Mailchimp and Mailgun are two popular email marketing software that offer tons of useful features. However, they are meant for different purposes. If you don’t understand the key differences between them, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Mailchimp vs Mailgun to help you decide which is the right tool for your business.

 

Mailchimp vs Mailgun

Here’s a step by step comparison of Mailchimp vs Mailgun.

 

Overview

Mailchimp is a feature-rich email marketing tool that allows you to easily design, build, launch, optimize email marketing campaigns for your business. It features email builder, template library, list builder, segmentation, A/B testing and email marketing automation.

Mailgun is a transactional email API that allows you to easily send transactional emails to your product users and customers. It supports all major platforms such as Python, PHP, Java, NodeJS, Ruby, etc. It is suitable for medium-large businesses as well as enterprises.

 

Features

Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Mailgun offers many useful features such as:

  • Catch-all Server Detection
  • Bulk Email Verification
  • Disposable Email Detection
  • Mail Server Validation
  • Domain Check
  • Single Email Verification
  • Syntax Check
  • Spam Trap Detection
  • Mailing List Management
  • Spam Check
  • Reporting/Analytics
  • Template Management
  • Email Monitoring
  • A/B Testing

Here’s the detailed list of features offered by Mailgun.

 

Setup and Ease of Use

Mailchimp is a standalone, cloud-based email marketing tool that requires no setup. You can simply sign up and start using it immediately. Mailgun requires some developer assistance to get started and for using regularly.

 

Supported Platforms

Both Mailchimp and Mailgun work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

Mailchimp offers a free plan, with paid plans starting from $9.99/month. Mailgun’s pricing information is available only on request.

 

Integrations

Both Mailchimp and Mailgun support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of Mailchimp alternatives such as Sendinblue, Sendlane. There are many alternatives to Mailgun such as SendGrid.

 

Conclusion – Mailchimp vs Mailgun

Both Mailchimp and Mailgun are mature products, with robust features. They are both good at what they do. You can’t go wrong with either of them.