Mailchimp vs Klaviyo : In-Depth Comparison

Both Mailchimp and Klaviyo are two popular email marketing and automation tools that provide plenty of features. Here’s our detailed Mailchimp vs Klaviyo comparison to help you decide which is the right tool for your business.


Mailchimp vs Klaviyo

Here are the step by step comparison of Mailchimp vs Klaviyo.



Mailchimp is a feature-rich email marketing tool that allows you to easily build, launch, monitor and optimize email marketing campaigns for your websites, blogs, online stores. It allows you to gather email addresses, build mailing list, do customer segmentation, compose emails without coding, do A/B testing.

Klaviyo is a powerful email marketing and automation platform that features list building, customer segmentation, visual email builder, template library, A/B testing. It is suitable for small-medium businesses as well as large enterprises.



Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Klaviyo also offers many useful features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.


Setup and Ease of Use

Both Mailchimp and Klaviyo are standalone, cloud-based email marketing tools that require no setup. You can simply sign up and start using them immediately. They are both well-documented, well-designed, and easy to use. There is not much difference between Mailchimp vs Klaviyo.


Supported Platforms

Both Mailchimp and Klaviyo work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems



Mailchimp offers a free plan, with paid plans starting from $9.99/month. Klaviyo’s paid plans depends on the number of contact. You can check it here using their calculator.



Both Mailchimp and Klaviyo support plenty of third-party integrations with popular business tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Mailchimp such as Sendinblue, GetResponse. Similarly, there are many alternatives to Klaviyo such as AWeber, Campaign Monitor, ActiveResponse.


Conclusion – Mailchimp vs Klaviyo

Both Mailchimp and Klaviyo are mature products that offer plenty of useful features. If you are looking for email marketing software, you can’t go wrong with either of them. If you also need landing page builder, then go for Mailchimp.