Mailchimp vs Hubspot : In-Depth Comparison

Mailchimp and Hubspot are two popular marketing platforms that offer tons of features. Here’s our detailed comparison of Mailchimp vs Hubspot to help you decide which is the right marketing tool for your business.


Mailchimp vs Hubspot

Here’s a step by step comparison of Mailchimp vs Hubspot.



Mailchimp is a feature-rich email marketing tool that allows you to easily build, launch, monitor and optimize email marketing campaigns for your business. It is small-medium businesses as well as large enterprises.

Hubspot is a powerful marketing automation platform that allows you to automate every aspect of inbound marketing – content marketing, search engine optimization and social media marketing. It also features a landing page builder and CRM.



Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Hubspot also offers many useful features such as:

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversational bots
  • Reporting dashboards
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
  • Custom event reports

Here’s the detailed list of features offered by Hubspot landing pages.


Setup and Ease of Use

Both Mailchimp and Hubspot are standalone, cloud-based software that require no setup. You can simply sign up and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Mailchimp vs Hubspot in this case.


Supported Platforms

Both Mailchimp and Hubspot work well on all websites, blogs, online stores, web apps, mobile apps, content management systems, ecommerce platforms, blogging platforms.



Mailchimp offers free plan, with paid plans starting from $9.99/month. Hubspot’s pricing is available only on request.



Both Mailchimp and Hubspot support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to Mailchimp such as Campaign Monitor, ActiveResponse. Similarly, there are many alternatives to Hubspot such as Marketo, Pardot.


Conclusion – Mailchimp vs Hubspot

Both Mailchimp and Hubspot are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.