Mailchimp vs GetResponse : In-Depth Comparison


Both Mailchimp and GetResponse are popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of Mailchimp vs GetResponse to help you decide which is the right tool for your business.

 

Mailchimp vs GetResponse

Here’s a step by step comparison of Mailchimp vs GetResponse.

 

Overview

Mailchimp is a feature-rich email marketing tool that features drag & drop email builder, a vast template library, email automation, A/B testing and landing page builder. It allows you to gather email addresses, build mailing lists, do customer segmentation, compose stunning emails, do A/B testing and automate email marketing campaigns.

GetResponse is an all-in-one marketing tool that features email marketing, landing page builder and marketing automation. It allows you to easily manage and optimize email marketing campaigns for your business.

 

Features

Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.

GetResponse also offers many useful features such as:

  • Responsive Email Design
  • Forms
  • Landing Pages
  • Analytics
  • Webinars
  • Autoresponders 2.0
  • A/B Testing
  • Email Creator
  • List Booster
  • Email Intelligence
  • Inbox Preview

Here’s the detailed list of features offered by GetResponse.

 

Setup and Ease of Use

Both Mailchimp and GetResponse are standalone, cloud-based email marketing tools that require no setup. You can easily sign up and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Mailchimp vs GetResponse in this case.

 

Supported Platforms

Both Mailchimp and GetResponse work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.

 

Pricing

Mailchimp offers a free plan with paid plans starting from $9.99/month. GetResponse’s paid plans start from $15/month.

 

Integrations

Both Mailchimp and GetResponse support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailchimp such as ActiveResponse, Campaign Monitor. Similarly, there are many alternatives to GetResponse such as Sendinblue, Sendlane, etc.

 

Conclusion – Mailchimp vs GetResponse

Both Mailchimp and GetResponse are mature products, with robust features. They are both good at what they do. You can’t go wrong with either of them.