Mailchimp vs Constant Contact : In-Depth Comparison

Both Mailchimp and Constant Contact are popular email marketing tools that offer robust features. Here’s our detailed comparison of Mailchimp vs Constant Contact to help you decide which is the right email marketing tool for your business.


Mailchimp vs Constant Contact

Here’s a step by step comparison of Mailchimp vs Constant Contact.



Mailchimp is a feature-rich email marketing tool that allows you to design, build, launch, monitor and optimize email marketing campaigns for your business. It allows you to gather email addresses, build email list, compose emails, launch marketing campaigns and do A/B testing. It even features landing page builder.

Constant Contact is an email marketing software that allows you to gather email addresses from website visitors, build email lists, do customer segmentation, compose emails without coding, and engage customers better. It is suitable for small-medium businesses as well as large enterprises.



Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Constant Contact also offers many useful features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.


Setup and Ease of Use

Both Mailchimp and Constant Contact are standalone, cloud-based email marketing tools that require no setup. They are both well-designed, easy to use and well-documented. There is not much difference between Mailchimp vs Constant Contact in this case.


Supported Platforms

Both Mailchimp and Constant Contact work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.



Mailchimp offers a free plan, with paid plans starting from $9.99/month. Constant Contact also offers free trial, with paid plans starting from $20/month.



Both Mailchimp and Constant Contact support plenty of third-part integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to Mailchimp such as Sendinblue, Sendlane. There are many alternatives to Constant Contact such as AWeber, GetResponse.


Conclusion – Mailchimp vs Constant Contact

Both Mailchimp and Constant Contact are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.