Mailchimp vs AWeber : In-Depth Comparison

Both Mailchimp and AWeber are popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of Mailchimp vs AWeber to help you decide which is the best marketing tool for your business.


Mailchimp vs AWeber

Here’s a step by step comparison of Mailchimp vs AWeber.



Mailchimp is a feature-rich email marketing tool that allows you to easily gather email addresses, build mailing lists, do customer segmentation, compose emails without coding, and automate email marketing. It also features A/B testing, template library, and landing page builder.

AWeber is a powerful email marketing tool that allows you to design, build, launch, monitor and optimize email marketing campaigns for your business. It is suitable for small-medium businesses as well as large enterprises.



Mailchimp offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


AWeber also focuses on email marketing with features such as:

  • Autoresponders
  • Sign Up Forms
  • Email Deliverability
  • Email Newsletters
  • Drag and Drop Editor
  • AWeber Mobile App
  • HTML Email Templates
  • Subscriber Management
  • App Showcase
  • Subscriber Segmenting
  • Email Marketing Analytics
  • Email Analytics
  • Direct Email Marketing
  • Bulk Email Marketing
  • Permission Email Marketing
  • Business Email Marketing
  • Email Marketing Campaigns
  • Best Email Marketing
  • Blog Newsletters

Here’s the detailed list of features offered by AWeber.


Setup and Ease of Use

Both Mailchimp and AWeber are standalone, cloud-based tools that require no setup. You can simply sign up and start using them immediately. They are both well-documented, well-designed, and easy to use. There is not much difference between Mailchimp vs AWeber in this case.


Supported Platforms

Both Mailchimp and AWeber work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.



Mailchimp offers free plan, with paid plans starting from $9.99/month. AWeber’s paid plans start from $19/month.



Both Mailchimp and AWeber support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to Mailchimp such as Campaign Monitor, ActiveResponse. There are many alternatives to AWeber such as Sendinblue, Sendlane.


Conclusion – Mailchimp vs AWeber

Both Mailchimp are AWeber are mature products, with robust features. They are both good at what they do. You can’t go wrong with either of them.