Mailchimp Review, Pricing, Features, Benefits, Pros and Cons

MailChimp is a powerful email marketing platform that supports email marketing and landing page optimization. Here’s our in-depth Mailchimp review to help you decide if it is the right tool for your business.


Mailchimp Review, Pricing, Features, Benefits, Pros and Cons

Here’s our detailed Mailchimp review, pricing, features, benefits, pros and cons.


Mailchimp Review

MailChimp is a feature-rich email marketing tool that makes it easy to gather email addresses, build and manage your email list, design stunning email templates without any coding, and send automated emails based on specific conditions or user behavior.

It also provides pre-built forms that you can add to your websites, blogs or online stores to collect emails and build your list. You can unify multiple lists or segment a list based on multiple filters.

It features a drag & drop email builder and a vast library of templates to help you build emails in minutes.

It also features a landing page builder that allows you to easily build all kinds of web pages such as sales pages, welcome pages, landing pages and thank you pages for your websites.

It also provides robust analytics & reporting, and advanced targeting.

MailChimp is suitable for bloggers, entrepreneurs, small-medium businesses as well as large enterprises.


MailChimp Benefits

Here are the key benefits of Mailchimp:

  • Build email list
  • Design stunning email templates
  • Improve conversion rate
  • Increase retention
  • Send stunning newsletters
  • Send promotional emails


MailChimp Features

Here are the key features of Mailchimp:

  • Email Beamer
  • Email Templates
  • Email Designer
  • Integrations
  • Multi-User Accounts
  • Merge Tags
  • Custom Forms
  • Subscriber Profiles
  • Segmentation and Groups
  • Automation
  • Email Delivery
  • Spam Filter Diagnostics
  • Geolocation
  • RSS-to-Email
  • Email Client Testing
  • Delivery by Time Zone
  • MailChimp Coupon Scanner
  • A/B Testing
  • MailChimp Editor
  • MailChimp Snap
  • MailChimp Mobile
  • MailChimp VIPs
  • SMS for Events
  • Mobile Signup Forms
  • Campaign Archives
  • Social Sharing
  • Social Profiles
  • Reports


MailChimp Pricing

Mailchimp offers a free plan and 2 paid plans:

  • Free
    • 7 marketing channels
    • 1-click automations
    • Basic templates
    • Marketing CRM
  • Essentials – $9.99/month
    • Everything in Free, plus:
    • All email templates
    • A/B testing
    • Custom branding
    • 24/7 award-winning support
  • Standard – $14.99/month
    • Everything in Essentials, plus:
    • Automation series
    • Retargeting ads
    • Custom templates
    • Advanced audience insights
  • Premium – $299/month
    • Everything in Standard, plus:
    • Advanced segmentation
    • Multivariate testing
    • Unlimited seats and role-based access
    • Phone support


MailChimp Pros and Cons


  • Plenty of features
  • Affordable pricing
  • Third-party integrations


  • Nothing big enough to be listed here


Final Verdict

Mailchimp is a feature-rich email marketing tool that makes it easy to create email templates, send automated emails, and convert your visitors into customers.


About Fedingo Team

Fedingo is a Google Adwords Reporting Tool for Digital Agencies & Online Marketers. Fedingo makes it easy to create PPC reports & dashboards for your clients and automate report generation. Try it for free today!