Mailchimp Landing Pages vs Lead Pages : In-Depth Comparison


Mailchimp and Lead Pages are two popular marketing tools for online businesses. Although Mailchimp is an email marketing tool, it also provides a landing page builder like Lead pages. Here’s a detailed comparison of Mailchimp Landing pages vs Lead Pages to help you decide which is the right tool for your business.

 

Mailchimp Landing Pages vs Lead Pages

Here’s a step by step comparison of Mailchimp Landing pages vs Lead Pages.

 

Overview

Mailchimp Landing pages is a feature-rich landing page builder that allows you to build landing pages without any coding. It features a visual page builder, customizable web page elements, a vast template library, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Lead Pages is also a powerful landing page builder that allows you to build all kinds of landing pages such as sales pages, landing pages, sign up pages, subscription pages, welcome pages. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Mailchimp focuses on landing page optimization with features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp Landing pages.

 

Lead Pages also offers many useful features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

 

Setup and Ease of Use

Both Mailchimp Landing Pages and Lead Pages have a similar setup. You need to create landing pages on their platform and connect your domain/urls to those pages. They will host your pages for you. They are both well-designed, well-documented and easy to use.

 

Supported Platforms

Both Mailchimp landing page and Lead Pages work well on all websites, blogs, mobile sites, ecommerce sites, blogging platforms, content management systems, website builders.

 

Pricing

Mailchimp Landing pages offers a free plan, with premium features starting from $10/month. Lead Pages also offers a free trial, with paid plans starting from $37/month.

 

Integrations

Both Mailchimp Landing pages and Lead Pages support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Mailchimp, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Mailchimp landing pages such as Hubspot landing pages, Unbounce. Similarly, there are many alternatives to Lead Pages such as Instapage, Click Funnels.

 

Conclusion – Mailchimp landing pages vs Lead Pages

Both Mailchimp landing pages and Lead pages are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.