Lucky Orange and Google Analytics are two popular marketing tools that offer some common features. However, they are meant for different purposes. If you don’t understand their key differences, then you might end up picking the wrong tool for your business. Here’s the detailed comparison of Lucky Orange vs Google Analytics to help you determine the best tool for your business.
Lucky Orange vs Google Analytics
Here’s a step-by-step comparison of Lucky Orange vs Google Analytics.
Lucky Orange is a feature-rich conversion rate optimization tool that provides many useful features such as heatmaps, session replay, conversion funnels, form analytics. It can be used to improve conversion rate, reduce bounce rate, get more signups and email subscribers.
Google Analytics is a web analytics tool that gives you tons of useful information about your website visitors such as their source of visit, language, gender, location, browser, device, etc that help you understand your audience better and create more effective marketing campaigns. It doesn’t focus much on conversion rate optimization.
Both Lucky Orange and Google Analytics are suitable for small-medium businesses as well as large enterprises.
Lucky Orange focuses more on conversion rate optimization, with features such as:
- Dynamic Heatmaps
- Session recording
- Scroll map
- Form analytics
- Opinion polls
- Live chat
- Conversion Funnels
- Realtime dashboards
Here’s the detailed list of features offered by Lucky Orange.
Google Analytics focuses more on web analytics with features such as:
- Traffic Information
- Goal Tracking
- Website Conversion
- User Activity
- Audience Reports
- Flow Visualization
- Custom Reports & Dashboards
Setup and Ease of Use
Both Lucky Orange and Google Analytics have similar setup. You need to paste a piece of code on your website and the tool will start collecting data about your website visitors. If you don’t have technical assistance, then you can easily install them via Google Tag Manager, or using direct plugins for popular platforms such as WordPress, Shopify, Magento, etc.
Both Lucky Orange and Google Analytics work on almost all websites and mobile sites, not matter which platform they are built on.
Lucky Orange offers a free trial, with paid plans starting from $10/month. Google Analytics is free to use.
Lucky Orange integrates with plenty of third-party Marketing, Analytics, Ecommerce, Customer Support Tools such as Adobe Analytics, Google Analytics, Hubspot, BigCommerce, etc.
Google Analytics doesn’t integrate with many other tools. However, many third-party tools integrate with Google Analytics.
There are many alternatives to Lucky Orange such as Crazy Egg, Hotjar, FullStory that support conversion rate optimization. Similarly, there are many alternatives to Google Analytics such as Piwik.
Conclusion – Lucky Orange vs Google Analytics
If you are looking for a conversion rate optimization platform, go for Lucky Orange. If you are looking for a web analytics tool, go for Google Analytics. In fact, you can also use both together, since Google Analytics is free.