Litmus vs Mailchimp : In-Depth Comparison

Both Litmus and Mailchimp are popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of Litmus vs Mailchimp to help you decide which is the right tool for your business.


Litmus vs Mailchimp

Here’s a step by step comparison of Litmus vs Mailchimp.



Litmus is an email marketing and testing tool that allows you to easily design email templates using drag & drop test them for spam checks & deliverability, and automate email marketing campaigns. It also allows you to filter out invalid emails from your mailing list to ensure that your emails are delivered properly. Litmus is suitable for small-medium businesses as well as large enterprises.

Mailchimp is a powerful email marketing tool that allows you to easily gather email addresses from your websites, blogs and online stores, build email lists, design stunning emails, and automate email marketing campaigns. It is suitable for small-medium businesses as well as large enterprises.



Litmus focuses more on email testing with features such as:

  • Email Previews
  • Email Builder
  • Litmus Builder
  • Automated Email checklist
  • Spam Testing
  • Email Analytics
  • Email Proof
  • Third-party integrations
  • Advanced Security

Here’s the detailed list of features offered by Litmus.


Mailchimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both Litmus and Mailchimp are standalone, cloud-based email marketing tools that require no setup. You can easily sign up and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Litmus vs Mailchimp.


Supported Platforms

Both Litmus and Mailchimp work well with all websites, blogs, online stores, ecommerce platforms, blogging platforms, content management systems.



Litmus’ paid plans start from $99/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.



Both Litmus and Mailchimp support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Litmus such as ActiveCampaign, GetResponse. Similarly, there are many alternatives to Mailchimp such as AWeber.


Conclusion – Litmus vs Mailchimp

Both Litmus and Mailchimp are powerful email marketing tools that offer many useful features. If you are looking for an email marketing tool that focuses on email testing, go for Litmus. If you want to focus more on email automation and campaign management, go for Mailchimp.


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