Leanplum vs Urban Airship : In-Depth Comparison


Leanplum and Urban Airship are two popular customer engagement platforms for mobile apps on Android and iOS. Here’s our detailed comparison of Leanplum vs Urban Airship to help you decide which is the right tool for your business.

 

Leanplum vs Urban Airship

Here’s a step by step comparison of Leanplum vs Urban Airship.

 

Overview

Leanplum is a mobile marketing and customer engagement platform for mobile apps on Android and iOS platforms that featuresĀ A/B testing, multivariate, testing, heatmaps, session replays, conversion funnels, form analytics, push notifications, in-app messaging, and more. It is meant for medium-large businesses and enterprise.

Urban Airship is a messaging platform for mobile apps that allows you to regularly communicate and engage with your users. it allows you to deliver meaningful messages at every stage of customer lifecycle. It is suitable for medium-large businesses and enterprises.

 

Features

Leanplum focuses on conversion optimization with features such as:

  • Campaign Composer
  • Push Notifications
  • In-App messaging
  • App Inbox
  • Web push notifications
  • App UX
  • Mobile A/B testing
  • Mobile Analytics
  • Security
  • Mobile marketing automation
  • Mobile personalization

Here’s the detailed list of features offered by Leanplum.

 

Urban Airship focuses on customer engagement with features such as:

  • Push Notifications
  • In-App Messaging
  • Message Center
  • SMS
  • Web Notifications
  • Mobile Wallet
  • Email
  • Open Channel API
  • Orchestration
  • Channel Coordination
  • Automation
  • Personalization
  • Optimization
  • Analytics & Data
  • Predictive AI
  • Performance Analytics
  • Real-Time Data Streaming

 

Setup and Ease of Use

Both Leanplum and Urban Airship have a similar setup. You need to paste their tracking code on your mobile app where you want these tools to gather user data. Once installed, you can easily manage and monitor your website metrics from their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Leanplum vs Urban Airship in this case.

 

Supported Platforms

Both Leanplum and Urban Airship work well on all Android and iOS apps.

 

Pricing

The pricing information of both Leanplum and Urban Airship is not publicly available. You need to request them for a quote.

 

Integrations

Both Leanplum and Urban Airship support plenty of third-party integrations with other marketing, analytics, CRM, helpdesk, collaboration tools like Google Analytics, Slack, Zapier, Google Drive.

 

Alternatives

There are plenty of alternatives to Leanplum and Urban Airship such as Taplytics, Flurry, Clevertap that provide similar features.

 

Conclusion – Leanplum vs Urban Airship

Both Leanplum and Urban Airship are mature products with robust features. There might be some features available in one of them and not the other but that really depends on your specific requirements. Nevertheless, they are both worth a try.