Leanplum vs Firebase : In-Depth Comparison

Leanplum and Google Firebase are two popular platforms that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Leanplum vs Firebase to help you decide.


Leanplum vs Firebase

Here’s a step by step comparison of Leanplum vs Firebase.



Leanplum is a conversion rate optimization platform that features heatmaps, session replays, conversion funnels, form analytics, A/B testing, multivariate testing to help you understand user behavior on your website and improve its conversion rate. It is suitable for medium-large businesses and enterprises.

Firebase is a message communication platform for mobile apps on Android and iOS. It allows you to build better apps, improve app quality, and grow your business. It is suitable for every business – big or small – that uses mobile apps.




Leanplum’s features focus on conversion rate optimization:

  • Campaign Composer
  • Push Notifications
  • In-App messaging
  • App Inbox
  • Web push notifications
  • App UX
  • Mobile A/B testing
  • Mobile Analytics
  • Security
  • Mobile marketing automation
  • Mobile personalization

Here’s the detailed list of features offered by Leanplum.

Firebase focuses on mobile app optimization with features such as:

  • Cloud Firestore
  • ML Kit BETA
  • Machine learning for mobile developers
  • Cloud Functions
  • Authentication
  • Hosting
  • Cloud Storage
  • Realtime Database
  • Crashlytics
  • Performance Monitoring
  • Test Lab
  • In-App Messaging
  • Google Analytics
  • Predictions
  • A/B Testing BETA
  • Cloud Messaging
  • Remote Config
  • Dynamic Links
  • App Indexing


Setup and Ease of Use

Both Leanplum and Firebase have different setups. For Leanplum, you need to drop a tracking code on your web pages and mobile app where you want it to gather user data. Once installed, you can monitor its performance via online dashboards. Firebase is an SDK that you need to install via Android Studio.


Supported Platforms

Leanplum works on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders. Firebase works for Android and iOS apps.



Leanplum’s pricing is available only on request. Firebase is free to use.



Both Leanplum and Firebase integrate with plenty of third party marketing, analytics, collaboration, helpdesk and CRM tools.



There are plenty of alternatives to Leanplum such as Hotjar, Fullstory that offer similar features. Similarly, there are many alternatives to Firebase such as Deployd, Cloud boost.


Conclusion – Leanplum vs Firebase

Both Leanplum and Firebase are mature products with robust features. But they are built to do different things. If you are looking for a platform to build and optimize your mobile app, go for Firebase. If you are looking for a conversion rate optimization platform for websites & mobile apps, go for Leanplum.