Leanplum vs Clevertap : In-Depth Comparison


Leanplum and Clevertap are two popular mobile marketing platforms that provide many useful features. Here’s a detailed comparison of Leanplum vs Clevertap to help you pick the right tool for your business.

 

Leanplum vs Clevertap

Here’s a step by step comparison of Leanplum vs Clevertap.

 

Overview

Leanplum is a conversion rate optimization and customer engagement software that features A/B testing, multivariate, testing, heatmaps, session replays, conversion funnels, form analytics, push notifications, in-app messaging, and more. It is meant for medium-large businesses and enterprise.

Clevertap is a mobile marketing platform that allows you to improve customer engagement, and manage customer lifecycle marketing. It is suitable for medium-large businesses and enterprises.

 

Features

Leanplum focuses on conversion rate optimization with features such as:

  • Campaign Composer
  • Push Notifications
  • In-App messaging
  • App Inbox
  • Web push notifications
  • App UX
  • Mobile A/B testing
  • Mobile Analytics
  • Security
  • Mobile marketing automation
  • Mobile personalization

Here’s the detailed list of features offered by Leanplum.

Clevertap focuses on customer engagement with features such as:

  • Customer Data Platform
  • Rich User Profiles
  • Customer Data Unification
  • Export/Import Data API’s
  • .CSV Downloads
  • Export to AWS S3
  • Advanced User Segmentation
  • Behavioral Segmentation
  • Live User Segmentation
  • Psychographic Segmentation
  • RFM Segmentation
  • Customer Lifecycle Management
  • Triggered Campaigns
  • Customer Journeys
  • ush Notification Amplification
  • Clever Campaigns
  • Control Groups
  • A/B Testing
  • Intent Based Segmentation
  • Product Recommendations
  • Best Time to Deliver
  • Real-time Customer Insights
  • Funnels & Cohorts
  • Customer Behavior Analytics
  • Uninstall Tracking
  • Pivots
  • Flows
  • Custom Dashboards
  • Real Impact
  • Customer Engagement Channels
  • Push Notifications
  • In-App Messages
  • SMS / Text
  • Mobile App Inbox
  • Browser Web Push
  • Desktop & Mobile Web Pop-ups
  • Desktop & Mobile Exit Intent
  • Facebook Audiences

 

Setup and Ease of Use

Both Leanplum and Clevertap are well-designed and well-documented. However, they both have a bit of learning curve to get used to. You can easily set them up by adding their tracking code on your mobile app and web pages where you want them to collect user data. For additional insights, you can connect your account to third-party tools like Facebook.

 

Supported Platforms

Both Leanplum and Clevertap work well with both Android and iOS apps.

 

Pricing

The pricing information of both Leanplum and Clevertap are not available publicly. You need to request for a quote.

 

Integrations

Both Leanplum and Clevertap support plenty of third-party integrations with other marketing, analytics, collaboration, A/B testing, CRM and helpdesk tools like Google Analytics, Zapier and Slack.

 

Alternatives

There are plenty of alternatives to Leanplum and Clevertap such as Taplytics, Flurry, etc that provide similar features.

 

Conclusion – Leanplum vs Clevertap

Both Leanplum and Clevertap are mature products with robust features. There may be some features available in one of them and not the other but that depends on your actual requirements. Nevertheless they are both worth a try.