Leanplum vs Braze : In-Depth Comparison

Leanplum and Braze are two popular marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Leanplum vs Braze to help you decide.


Leanplum vs Braze

Here’s a step by step comparison of Leanplum vs Braze.



Leanplum is a conversion rate optimization platform that features heatmaps, session replays, conversion funnels, form analytics, A/B testing and multivariate testing. It allows you to understand user behavior on your mobile app so you can easily improve conversion rate. It is suitable for medium-large businesses and enterprises. It might be expensive for SMBs and startups.

Braze (formerly Appboy) is mobile marketing CRM platform that features growth marketing automation. It allows you to personalize user experience, and communicate with your customers via multiple channels such as push, email, in-app and more. It is also suitable for medium-large businesses and enterprises.



Leanplum focuses on conversion rate optimization with features such as:

  • Campaign Composer
  • Push Notifications
  • In-App messaging
  • App Inbox
  • Web push notifications
  • App UX
  • Mobile A/B testing
  • Mobile Analytics
  • Security
  • Mobile marketing automation
  • Mobile personalization

Here’s the detailed list of features offered by Leanplum.

Braze focuses on personalization with features such as:

  • Cross Channel Personalization
  • Lifecycle engagement orchestration
  • Optimization & AI
  • Data Agility and management


Setup and Ease of use

Both Leanplum and Braze have a similar setup. You need to add a tracking code to all your mobile apps and web pages where you want these tools to gather data. Once installed, you can easily monitor your website metrics on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Leanplum vs Braze in this case.


Supported Platforms

Both Leanplum and Braze work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders, landing page builders.



The pricing information of both Leanplum and Braze is not available publicly. You need to request them for a quote.



Both Leanplum and Braze support plenty of integrations with other marketing, analytics, CRM, helpdesk, collaboration tools such as Google Analytics, Slack, Zapier, Google Drive.



There are plenty of alternatives to Leanplum such as Hotjar, Fullstory that offer conversion rate optimization. Similarly, there are many alternatives to Braze such as Monetate, Taplytics.


Conclusion – Leanplum vs Braze

Both Leanplum and Braze are mature products with robust features. If you are looking for a good conversion rate optimization and A/B testing platform, then try Leanplum. On the other hand, if you are looking for content and UX personalization tool then try Braze.


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