Leanplum vs Appboy : In-Depth Comparison

Leanplum and Appboy (now Braze) are two popular marketing tools that offer many useful features. Here’s a detailed comparison of Leanplum vs Appboy to help you decide which is the the right marketing tool for your business.


Leanplum vs Appboy

Here’s a step by step comparison of Leanplum vs Appboy.



Leanplum is a mobile marketing and conversion rate optimization tool that features heatmaps, session replays, conversion funnels, form analytics, A/B testing, multivariate testing, in-app messaging and more. It is useful for medium-large businesses and enterprises.

Appboy (now Braze) is a mobile marketing CRM platform for growth marketing automation. You can use it to personalize user experience and communicate with your customers via multiple channels such as email, push, in-app notifications and more. It is suitable for medium-large businesses and enterprises.



Leanplum focuses on conversion optimization with features such as:

  • Campaign Composer
  • Push Notifications
  • In-App messaging
  • App Inbox
  • Web push notifications
  • App UX
  • Mobile A/B testing
  • Mobile Analytics
  • Security
  • Mobile marketing automation
  • Mobile personalization

Here’s the detailed list of features offered by Leanplum.


Appboy focuses on personalization with features such as:

  • Cross Channel Personalization
  • Lifecycle engagement orchestration
  • Optimization & AI
  • Data Agility and management


Setup and Ease of Use

Both Appboy and Leanplum have a similar setup. You need to add their tracking code to your mobile app & web pages where you want these tools to gather data. Once they have been installed, you can monitor them via their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Leanplum vs Appboy in this case.


Supported Platforms

Both Leanplum and Appboy work on all websites, mobile sites, app builders, blogging platforms, ecommerce platforms, online store builders, web page builders and landing page builders.



The pricing information of Leanplum and Appboy are not available publicly. You need to request them for a quote.



Both Leanplum and Appboy support plenty of third-party integrations with other marketing, analytics, collaboration, helpdesk, CRM tools such as Google Analytics, Slack, Zapier, Google Drive.



There are plenty of alternatives to Leanplum such as Hotjar, Fullstory that offer conversion rate optimization. Similarly, there are many alternatives to Appboy such as Monetate, Taplytics.


Conclusion – Leanplum vs Appboy

Both Leanplum and Appboy are mature products with robust features. If you are looking for a conversion rate optimization and A/B testing platform, then try Leanplum. If you are looking for a UX personalization tool then try Appboy (now Braze).