Lead Pages vs WordPress : In-Depth Comparison

Lead Pages and WordPress are two popular tools for online businesses and websites. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed Lead pages vs WordPress comparison to help you decide.


Lead Pages vs WordPress

Here’s our step by step comparison of Lead Pages vs WordPress.



Lead Pages is a feature-rich landing page builder that features a visual page builder, customizable web page components, template library, A/B testing and conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.

WordPress is a website builder and content management system for online businesses, blogs, publishers, digital agencies and ecommerce businesses. It provides a massive ecosystem of themes and plugins that allow you to build and customize any kind of websites you want.



Lead Pages focuses on landing page optimization:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.


WordPress focuses on website building:

  • Simplicity
  • Flexibility
  • Publish with Ease
  • Publishing Tools
  • User Management
  • Media Management
  • Full Standards Compliance
  • Easy Theme System
  • Extend with Plugins
  • Built-in Comments
  • Search Engine Optimized
  • Use WordPress in Your Language
  • Easy Installation and Upgrades
  • Plugin System
  • Theme System
  • Application Framework
  • Custom Content Types


Setup and Ease of Use

With Lead Pages, you need to build landing pages on their platform and connect your domain/url to those pages. WordPress requires you to install PHP+MySQL+Apache. You can also use it with WAMP/XAMPP software.


Supported Platforms

Lead Pages works well with all websites, blogs, online stores, content management systems, ecommerce platforms. WordPress works on all servers that meet its minimum requirements, depending on its version.



Lead Pages offers a free trial, with paid plans starting from $37/month. WordPress is free to use.



Lead Pages supports 20+ third-party integrations with popular tools like Google Drive, Mailchimp, Slack, Zapier, Dropbox. WordPress supports thousands of third-party plugins.



There are plenty of alternatives to Lead Pages such as Unbounce, Instapage that offer similar features. There are many alternatives to WordPress such as Wix, Squarespace that support website building.


Conclusion – Lead Pages vs WordPress

Both Lead Pages and WordPress are mature products with robust features. They are both great at what they do. If you are looking to create landing pages for your website, go for Lead Pages. If you are looking to build an entire website, blog or online store, go for WordPress.