Lead Pages vs Unbounce : In-Depth Comparison

Lead Pages and Unbounce are two popular landing page builders that offer many useful features. Here’s our detailed Lead Pages vs Unbounce comparison to help you decide which is the right landing page builder for your business.


Lead Pages vs Unbounce

Here’s our step by step comparison of Lead Pages vs Unbounce.



Lead Pages is a powerful landing page builder that features a drag & drop page builder, customizable web page components and a vast template library. It also integrates with 20+ marketing tools like Mailchimp that extend its functionality. Lead pages is suitable for small-medium businesses as well as large enterprises.

Unbounce is a feature-rich standalone landing page builder that features a visual page builder, customizable widgets, template library, A/B testing, and conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.



Lead Pages focuses on landing page building with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

Unbounce focuses more on landing page optimization with features such as:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.


Setup and Ease of Use

Both Lead Pages and Unbounce have a similar setup. You need to create your landing pages on their page builder and then connect your domain/url to those pages. These tools with host your pages for you. They are both well-documented and well-designed but require a fair bit of technical assistance to get started.


Supported Platforms

Both Lead Pages and Unbounce work well on all websites, mobile sites, blogs, apps, ecommerce platforms, content management systems.



Lead Pages offers a free trial, with paid plans starting from $37/month. Unbounce offers a free trial, with paid plans starting from $99/month.



Both Lead Pages and Unbounce support plenty of third-party integrations with popular tools like Mailchimp, Dropbox, Google Drive, Slack, Zapier.



There are plenty of alternatives to Lead Pages such as Instapage, Landingi that offer similar features. Similarly, there are many alternatives to Unbounce such as Optimizepress, Click Funnels.


Conclusion – Lead Pages vs Unbounce

Both Lead Pages and Unbounce are mature products with robust features. They are both great landing page builders. If you are small-medium business or a startup, then go for Lead pages which is more affordable. If you are medium-large business or enterprise then go for Unbounce which is more comprehensive.