Lead Pages vs Mailchimp : In-Depth Comparison

Lead Pages and Mailchimp are two popular marketing tools for website owners and marketers. Although Mailchimp is an email marketing tool, it also provides a landing page builder, just like Lead Pages. Here’s our detailed comparison of Lead Pages vs Mailchimp to help you decide which is the right landing page builder for your business.


Lead Pages vs Mailchimp

Here’s a step by step comparison of Lead Pages vs Mailchimp.



Lead Pages is a feature-rich landing page builder that features a visual page builder, customizable web page components, vast template library, A/B testing and conversion rate optimization tools like optin forms, sidebars, welcome mats, etc. It also integrates with 20+ marketing tools like Mailchimp. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp landing page builder is a powerful tool that allows you to build high converting landing pages without any coding or technical assistance. It features a vast library of professional-looking templates, images and fonts to help you get started quickly. It is also suitable for small-medium businesses as well as large enterprises.



Lead Pages focuses on landing page optimization with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

Mailchimp also offers similar features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp landing pages.


Setup and Ease of Use

Both Lead Pages and Mailchimp have a similar setup. You need to design your landing pages using their page builders and then connect your domain/urls to those pages. These tools will host your pages for you. They are both well-designed and well-documented but require fair amount of technical assistance to get started.


Supported Platforms

Both Lead Pages and Mailchimp work well on all websites, blogs, mobile sites, apps, ecommerce platforms, content management systems, website builders.



Lead Pages offers a free trial, with paid plans starting from $37/month. Mailchimp landing pages offers a free plan, with premium features starting from $10/month.



Both Lead Pages and Mailchimp landing page builder support plenty of third party integrations with popular tools such as Google Drive, Zapier, Slack, Dropbox.



There are plenty of alternatives to Lead Pages such as Unbounce, Instapage that offer similar features. There are many alternatives to Mailchimp such as Click Funnels, Landingi.


Conclusion – Lead Pages vs Mailchimp

Both Lead Pages and Mailchimp landing pages are mature products with robust features. They are both great landing page builders. However, Mailchimp landing pages are more affordable than Lead Pages. So if you are a small-medium businesses or startup, try Mailchimp landing pages. If you are medium-large businesses you can try them both.