Lead Pages vs Instapage : In-Depth Comparison

Lead Pages and Instapage are two popular landing page builders that provide plenty of useful features. Here’s our detailed comparison of Lead Pages vs Instapage to help you decide which is the right landing page builder for your business.


Lead Pages vs Instapage

Here’s a step by step comparison of Lead Pages vs Instapage.



Lead Pages is a feature-rich landing page builder that offers a visual page builder, customizable web page components, template library, A/B testing and conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.

Instapage is also a powerful landing page builder that features a drag & drop page builder and a vast template library. It also integrates with plenty of other marketing tools such as Mailchimp to extend its functionality. Instapage is suitable for medium-large businesses as well as large enterprises.



Lead Pages focuses on landing page optimization with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.

Instapage also offers many similar features such as:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.


Setup and Ease of Use

Both Lead Pages and Instapage have a similar setup. You need to create landing pages on their page builder and connect your domain/url to those pages. They will host your pages for you. They are both well designed and well-documented but require a fair amount of technical assistance to get started.


Supported Platforms

Both Lead Pages and Instapage work well on all websites, mobile sites, apps, blogs, ecommerce platforms, content management systems, website builders, and app builders.



Lead Pages offers a free trial, with paid plans starting from $37/month. Instapage also offers a free trial, with paid plans starting from $99/month.



Both Lead Pages and Instapage support plenty of third-party integrations with popular tools like Google Drive, Zapier, Slack, Mailchimp, Dropbox.



There are plenty of alternatives to Lead Pages such as Unbounce that offer similar features. Similarly, there are many alternatives to Instapage such as Click Funnels.


Conclusion – Lead Pages vs Instapage

Both Lead Pages and Instapage are mature products with robust features. They are both great landing page builders. You can’t go wrong with either of them.


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