Lead Pages vs Convertkit : In-Depth Comparison

Lead Pages and Convertkit are two popular marketing tools for your business. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed Lead Pages vs Convertkit to help you decide.


Lead Pages vs Convertkit

Here’s our step by step comparison of Lead Pages vs Convertkit.



Lead Pages is a feature-rich landing page builder that allows you to easily build high converting landing pages using a drag & drop page builder, customizable elements, and template library. It also integrates with 20+ marketing tools. Lead Pages is suitable for small-medium businesses as well as large enterprises.

Convertkit is an email marketing platform that allows you to easily engage your customers with lifecycle email marketing. It is meant for professional bloggers and ecommerce businesses. It features bulk mailing, email templates, email list management, auto responders, marketing automation.



Lead Pages focuses more on landing page optimization with features such as:

  • Easy Drag & Drop Customization
  • Optimized Templates for Mobile Devices
  • Lead Capture Pop Ups
  • A/B Testing
  • A/B Analytics
  • HTML Editing
  • Fast Webhosting
  • Sub Accounts
  • Video Player
  • Digitized Asset Delivery
  • Custom Form Fields
  • Major Email Service Integrations

Here’s the detailed list of features offered by Lead Pages.


Convertkit focuses more on email marketing:

  • Automation rules
  • Automation blueprints
  • Broadcasts
  • Custom CSS
  • Click through tracking
  • Custom opt-in forms
  • Custom segmenting
  • Custom patterns & textures
  • Drag-n-drop interface
  • Customizable landing page design
  • Drip email marketing
  • Email sequences
  • Email scheduling
  • Landing page templates
  • Open rate tracking
  • Multiple incentives
  • Personalized messages
  • Subscriber exclusion
  • Post-specific opt-in forms
  • Visual editor


Setup and Ease of Use

With Lead Pages you need to build landing pages on their platform, and connect your domain/url with those pages. It will host your pages for you. Convertkit doesn’t require any installation. You can integrate your email account with it, and create marketing campaigns. You can even use it as a standalone marketing software. They are both well-designed and well-documented.


Supported Platforms

Lead Pages works well with all websites, blogs, apps, online stores, content management systems and website builders. Convertkit is a standalone tool.



Lead Pages offers a free trial, with paid plans starting from $37/month. Convertkit also offers a free trial, with paid plans starting from $29/month.



Both Lead Pages and Convertkit support plenty of third-party integrations with popular tools like Google Drive, Slack, Zapier, Dropbox and Mailchimp.



There are many alternatives to Lead Pages such as Unbounce, Instapage that offer similar features. Similarly, there are plenty of alternatives to Convertkit such as AWeber, Mailchimp.


Conclusion – Lead Pages vs Convertkit

Both Lead Pages and Convertkit are mature products with robust features. If you are looking to create landing pages, go for Lead Pages. If you are looking for an email marketing software, go for Convertkit.