Klaviyo vs Omnisend : In-Depth Comparison

Both Klaviyo and Omnisend are popular email marketing tools that offer many similar features. Here’s a detailed comparison of Klaviyo vs Omnisend to help you decide which is the right email marketing tool for your business.


Klaviyo vs Omnisend

Here’s a step by step comparison of Klaviyo vs Omnisend.



Klaviyo is a powerful email marketing software that allows you to gather email addresses, build mailing lists, do customer segmentation, design emails without coding, automate email marketing, do A/B testing & conversion rate optimization.

Omnisend is a feature-rich ecommerce marketing automation platform for marketers that allows you to reach, engage and convert customers on all digital platforms. It is tailor made for ecommerce businesses and online stores.



Klaviyo offers many useful features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.

Omnisend also offers many features such as:

  • Content Editor
  • Forms
  • Marketing Automation
  • Campaign Management
  • Subscriber Management
  • Reports


Setup and Ease of Use

Both Klaviyo and Omnisend are standalone, cloud-based email marketing tools that require no setup, download or installation. You can simply sign up and start using them immediately. They are both well-documented and well-designed. There is not much difference between Klaviyo vs Omnisend in this case.


Supported Platforms

Both Klaviyo and Omnisend work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.



Klaviyo’s paid plans depends on the number of contact. You can check it here using their calculator. Omnisend offers a free plan, with paid plans starting from $10/month.



Both Klaviyo and Omnisend support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Klaviyo such as GetResponse, ActiveCampaign. Similarly, there are many alternatives to Omnisend such as Mailchimp, Campaign Monitor.


Conclusion – Klaviyo vs Omnisend

Both Klaviyo and Omnisend are feature-rich email marketing tools. They are both good at what they do. You can’t go wrong with either of them.