Klaviyo vs Mailchimp : In-Depth Comparison

Both Klaviyo and Mailchimp are two popular email marketing tools that provide plenty of useful features. Here’s a detailed comparison of Klaviyo vs Mailchimp to help you decide which is the right email marketing tool for your business.


Klaviyo vs Mailchimp

Here’s a step by step comparison of Klaviyo vs Mailchimp.



Klaviyo is a powerful email marketing tool that features email list builder, template library, visual email designer, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp is a feature-rich email marketing software that allows you to gather email addresses, build mailing lists, do customer segmentation, design emails visually, setup email automation, do A/B testing and conversion rate optimization.



Klaviyo offers many useful features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.


Mailchimp also offers many features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both Klaviyo and Mailchimp are standalone, cloud-based email marketing tools that require no setup, download, installation. They are both well-designed, well-documented. There is not much difference between Klaviyo vs Mailchimp in this case.


Supported Platforms

Both Klaviyo and Mailchimp work well on all websites, blogs, online stores, content management systems, ecommerce platforms, blogging platforms, web apps, mobile apps.



Klaviyo’s paid plans depends on the number of contact. You can check it here using their calculator. Mailchimp offers a free plan, with paid plans starting from $9.99/month.



Both Klaviyo and Mailchimp support plenty of third-party integrations with plenty of third-party tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to Klaviyo such as Mailchimp, GetResponse. Similarly, there are many alternatives to Mailchimp such as ActiveCampaign, Campaign Monitor.


Conclusion – Klaviyo vs Mailchimp

Both Klaviyo and Mailchimp are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.


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