Klaviyo vs ActiveCampaign : In-Depth Comparison


Both Klaviyo and ActiveCampaign are popular email marketing software that offer plenty of useful features. Here’s a detailed comparison of Klaviyo vs ActiveCampaign to help you decide which is the right email marketing software for your business.

 

Klaviyo vs ActiveCampaign

Here’s a step by step comparison of Klaviyo vs ActiveCampaign.

 

Overview

Klaviyo is a powerful email marketing tool that allows you to gather email addresses, build mailing lists, do customer segmentation, email automation, A/B testing and conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is a popular email marketing software that features list building, template library, email builder, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Klaviyo offers many useful features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.

 

ActiveCampaign also offers many features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.

 

Setup and Ease of Use

Both Klaviyo and ActiveCampaign are standalone, cloud-based email marketing software that require no downloads, setup or installations. You can simply sign up and start using them immediately. There is not much difference between Klaviyo vs ActiveCampaign in this case.

 

Supported Platforms

Both Klaviyo and ActiveCampaign work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

Klaviyo’s paid plans depends on the number of contact. You can check it here using their calculator. ActiveCampaign’s paid plans start from $15/month.

 

Integrations

Both Klaviyo and ActiveCampaign support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Klaviyo such as Mailchimp, AWeber. Similarly, there are many alternatives to ActiveCampaign such as GetResponse, Campaign Monitor.

 

Conclusion – Klaviyo vs ActiveCampaign

Both Klaviyo and ActiveCampaign are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.