Klaviyo Review, Pricing, Features, Benefits, Pros and Cons

Klaviyo is a feature-rich email marketing and marketing automation platform for ecommerce businesses and online stores. Here’s our in-depth Klaviyo review to help you decide if it is the right tool for your business.


Klaviyo Review, Pricing, Features, Benefits, Pros and Cons

Here’s a detailed Klaviyo review, pricing, features, benefits, pros and cons.


Klaviyo Review

Klaviyo is a powerful email marketing and automation software that allows you to easily gather email addresses, build email list, create email templates and automate email campaigns for your ecommerce business.

It provides many pre-built widgets and forms to gather email addresses, and other details from your website visitors. It also features a drag & drop email builder, and a vast template library to help you quickly build professional-looking emails in minutes, without any coding.

Klaviyo allows you to A/B test email marketing campaigns to determine the most converting one.

It provides sophisticated customer segmentation features that allow you to easily split your mailing list into groups and build personalized email marketing campaigns to target them effectively.

Klaviyo is suitable for small-medium businesses as well as large enterprises.


Klaviyo Benefits

Here are the key benefits of Klaviyo:

  • Build stunning email templates
  • Send email newsletters and marketing emails
  • Improve conversion rate
  • Increase retention rate
  • Improve customer engagement


Klaviyo Features

Here are the key features of Klaviyo:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards


Klaviyo Pricing

Its pricing depends on the number of contacts. You can check it here using their calculator.


Klaviyo Pros and Cons


  • Plenty of features
  • Third-party integrations
  • Affordable


  • Nothing big enough to be listed here


Final Verdict

Klaviyo is a useful email marketing tool that allows you to easily build email marketing campaigns for your websites, blogs and online stores – big or small.


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