Kissmetrics vs Hubspot : In-Depth Comparison

Kissmetrics and Hubspot are two popular marketing tools that offer tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up using the wrong tool for your business. Here’s a detailed comparison of Kissmetrics vs Hubspot to help you decide which is the right tool for your website.


Kissmetrics vs Hubspot

Here’s a step by step comparison of Kissmetrics vs Hubspot.



Kissmetrics is a customer behavior analytics tool that allows you to understand how your users interact with your website and how they behave when they are on your website. This allows you to easily identify UX problems and fix them quickly. It is suitable for medium-large businesses and enterprises.

Hubspot is a marketing automation platform that allows you to manage all your marketing campaigns across multiple channels from one place as well as automate your digital marketing. In fact, it is an all-in-one platform for inbound marketing – social media marketing, SEO, content marketing. It is suitable for medium-large businesses and might be expensive for SMBs and startups.



Kissmetrics focuses on customer behavior analytics with features such as:

  • Insights
  • Campaigns
  • Customer Segmentation
  • User flow
  • Email marketing
  • Goal setting
  • Onboarding

Here’s the detailed list of features offered by Kissmetrics.


Hubspot focuses on campaign management with features such as:

  • Contact Management
  • Contact Website Activity
  • Tasks and Activities
  • Company Insights
  • Gmail and Outlook Integration
  • HubSpot Connect Integrations
  • Ticketing
  • Prospects
  • Pop-up Forms
  • Collected Forms
  • Native Forms
  • Ad Management
  • Conversations Inbox
  • Team Email
  • Live Chat
  • Conversational Bots
  • Email Marketing
  • Lists
  • Mobile Optimization
  • User Roles
  • Reporting Dashboards
  • Phone Support
  • Blog and Content Creation Tools
  • SEO and Content Strategy
  • Calls-to-Action
  • Landing Pages
  • Standard SSL Certificate


Setup and Ease of Use

Both Kissmetrics and Hubspot have different setups. For Kissmetrics, you need to add a tracking code to all your web pages where you want it to gather user data. Once installed, you can monitor your marketing from its online dashboards. Hubspot doesn’t require any installation. You can connect to your marketing tools using a few clicks and manage your campaigns through its dashboard. They both have a bit of learning curve to get used to.


Supported Platforms

Both Kissmetrics and Hubspot work with all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders. There is not much difference between Kissmetrics vs Hubspot in this case.



The pricing information of both Kissmetrics and Hubspot is not publicly available. You need to request for a quote.



Both Kissmetrics and Hubspot support plenty of third-party integrations with other marketing, analytics, A/B testing, CRM, collaboration, helpdesk tools.



There are many alternatives to Kissmetrics such as Mixpanel, Flurry, Heap Analytics that offer similar features. Similarly, there plenty of alternatives to Hubspot such as Marketo, Adobe Campaign for marketing automation and campaigns management.


Conclusion – Kissmetrics vs Hubspot

Both Kissmetrics and Hubspot are mature products with robust features but they are meant for different purposes. If you are looking for a user behavior analytics tool, go for Kissmetrics. If you are looking for a marketing automation and campaign management platform, go for Hubspot.