Kissmetrics vs Heap : In-Depth Comparison

Kissmetrics and Heap analytics are two popular marketing analytics tools that offer many similar features. Here’s a detailed comparison of Kissmetrics vs Heap Analytics to help you decide which is the right marketing tool for our business.


Kissmetrics vs Heap Analytics

Here’s a step by step comparison of Kissmetrics vs Heap analytics.



Kissmetrics is a customer behavior analytics tool for websites that allows you to understand how users discovered your website, how they interact with your site elements, and analyze the customer journey. It is useful to identify and fix UX bottlenecks and improve conversion rate. It is suitable for medium-large businesses and enterprise.

Heap Analytics is a product analytics, conversion rate optimization and customer data analytics tool for websites and mobile apps. It is useful to reduce bounce rate, improve conversion rate, get more subscribers and signups. It is suitable for small-medium businesses and enterprise.



Kissmetrics focuses on user behavior analytics with features such as:

  • A/B Testing
  • Activity Tracking
  • Conversion Rate Optimization
  • Design Management
  • Real-Time Monitoring
  • Reporting and Statistics
  • Campaign Segmentation
  • Template Management
  • Insights
  • Campaigns
  • Customer Segmentation
  • User flow
  • Email marketing
  • Goal setting
  • Onboarding

Here’s the detailed list of features offered by Kissmetrics.

Heap Analytics focuses on product improvement with features such as:

  • Automatic Data Capture
  • One-Click Integrations + Robust APIs
  • Complete and Retroactive Dataset
  • Autocapture
  • Data Governance
  • Virtual Events
  • Virtual Users
  • Behavioral Analytics
  • Conversion Rate Optimization
  • Product Analytics
  • Build Your Own CDP


Setup and Ease of Use

Both Kissmetrics and Heap have a similar setup. You need to add a tracking code to all your web pages where you want these tools to gather data. Once installed, you can monitor your website’s campaigns on their online dashboards. You can also install them via direct plugins for popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Kissmetrics and Heap work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders. There is not much difference between Kissmetrics vs Heap in this case.



Kissmetrics’ pricing is available on request only. Heap offers a free plan that supports upto 5,000 sessions/month, with paid plans starting from $499/month.



Both Kissmetrics and Heap Analytics support plenty of third-party integrations with marketing, analytics, CRM, collaboration, helpdesk tools.



There are plenty of alternatives to Kissmetrics and Heap such as Flurry, Mixpanel, Adobe Analytics that offer similar features.


Conclusion – Kissmetrics vs Heap Analytics

Kissmetrics and Heap Analytics are both mature products with robust features. There may be some minor features that are available in one of them and not the other but that depends on your specific requirements. Nevertheless, you can’t go wrong with either of them.


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