Kissmetrics vs Crazy Egg : In-Depth Comparison


Kissmetrics and Crazy Egg are two popular marketing tools that provide tons of useful features. However, they are both meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s our detailed comparison of Kissmetrics vs Crazy Egg to help you decide.

 

Kissmetrics vs Crazy Egg

Here’s our step by step comparison of Kissmetrics vs Crazy Egg.

 

Overview

Kissmetrics is a user behavior analytics platform that helps you understand how users discover your website, how they interact with it and how they behave when they are on it. It also provides features for analyzing and simplifying customer journey. It is suitable for medium-large businesses as well as enterprise.

Crazy Egg is a heatmap analytics and A/B testing tool suitable for small-medium businesses as well as large enterprises. Its heatmap tool allows you to understand user behavior and optimize your website. Its A/B testing tool allows you to test web page variations on your site visitors and determine the most converting one.

 

Features

Kissmetrics focuses on user behavior analytics with features such as:

  • A/B Testing
  • Activity Tracking
  • Conversion Rate Optimization
  • Design Management
  • Real-Time Monitoring
  • Reporting and Statistics
  • Campaign Segmentation
  • Template Management
  • Insights
  • Campaigns
  • Customer Segmentation
  • User flow
  • Email marketing
  • Goal setting
  • Onboarding

Here’s the detailed list of features offered by Kissmetrics.

 

Crazy Egg focuses on heatmap analytics & A/B testing with features such as:

  • Heatmap Analytics
  • Scroll map analytics
  • In-page analytics
  • Easy to setup
  • A/B testing
  • Design Testing
  • Conversion Rate Optimization
  • Confetti Click Tracking
  • Mobile Tap Tracking
  • Snapshots
  • Overlays
  • Session Recordings

Here’s the detailed list of features offered by Crazy Egg.

 

 

Setup and Easy to Use

Both Kissmetrics and Crazy Egg have a similar setup. You need to add a tracking code to all your web pages where you want these tools to gather data. Once installed, you can easily monitor your website’s performance via their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc.

 

Supported Platforms

Both Kissmetrics and Crazy Egg work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders, landing page builders.

 

Pricing

Kissmetrics’ pricing is available only on request. Crazy Egg offers a free trial, with paid plans starting from $24/month.

 

Integrations

Both Kissmetrics and Crazy Egg support plenty of integrations with marketing, analytics, A/B testing, CRM, collaboration and helpdesk tools.

 

Alternatives

There are plenty of alternatives to Kissmetrics such as Mixpanel, Heap Analytics, Flurry that provide similar features. Similarly, there are many alternatives to Crazy Egg such as VWO, Optimizely, Freshmarketer, Zoho Pagesense.

 

Conclusion – Kissmetrics vs Crazy Egg

Kissmetrics and Crazy Egg are two mature products with robust features. But they are meant for different purposes. If you are looking for a customer behavior analytics tool, go for Kissmetrics. If you are looking for a heatmap analytics and A/B testing tool, go for Crazy Egg.