Kissmetrics is a customer engagement and user behavior analytics platform that allows you to monitor, analyze and improve customer engagement for your website. Here’s our detailed Kissmetrics review to help you decide if it is the right tool for your business.
Kissmetrics Review, Pricing, Features, Benefits, Pros & Cons
Here’s our detailed Kissmetrics review, pricing, features, benefits, pros and cons.
Kissmetrics is a user behavior analytics tool that allows you to understand how your website visitors interact with your website, measure key metrics and optimize your conversion rate.
It is quite easy to setup. You just need to drop their tracking code on your site, and then you can monitor the results directly on their online dashboards.
You can use it to understand what users do on your website, and provide a personalized user experience based on their behavior.
It remembers every site visitor and allows you to engage them meaningfully.
You can even trace customer journey on your website, starting from landing pages all the way to exit pages. This is a great way to track and improve abandonment.
It provides detailed analytics for each user. So it works great for small-medium websites which have a small number of visitors. However, for large websites, it might be tedious to look at each user’s behavior individually.
Nevertheless, Kissmetrics allows you to track all the key conversion metrics, setup custom campaigns, set marketing goals and improve conversion rate.
Here are the key benefits of Kissmetrics:
- Understand user behavior
- Improve engagement
- Improve conversion rate
- Reduce bounce rate
- Get more signups
- Get more subscribers
- Increase retention
Here are the key features of Kissmetrics:
- A/B Testing
- Activity Tracking
- Conversion Rate Optimization
- Design Management
- Real-Time Monitoring
- Reporting and Statistics
- Campaign Segmentation
- Template Management
- Customer Segmentation
- User flow
- Email marketing
- Goal setting
Kissmetrics’ pricing is not available publicly and you need to request for a quote.
Kissmetrics Pros and Cons
- Plenty of features
- Robust product
- Expensive for small-medium business
- Might be overwhelming for large websites
Kissmetrics is a great tool that allows you to monitor, measure and analyze user behavior on your website. It even allows you to analyze the individual journey for each user. It is suitable for medium-large businesses and enterprises and might be expensive for SMBs and startups.