Kickoff Labs vs Unbounce : In-Depth Comparison

Kickoff Labs and Unbounce are both popular marketing platforms for online businesses. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed Kickoff Labs vs Unbounce comparison to help you decide which is the right tool for your business.


Kickoff Labs vs Unbounce

Here’s a step by step comparison of Kickoff Labs vs Unbounce.



Kickoff Labs is a referral and viral marketing platform that allows you to create contests, quizzes, sweepstakes and share them with your website audience. It also allows you to build simple landing pages to turn your visitors into customers.

Unbounce is a full-fledged landing page builder that allows you to easily build stunning landing pages without any coding. It features a drag & drop page builder, customizable web page elements, vast template library, A/B testing and even conversion rate optimization tools. Unbounce is suitable for small-medium businesses and large enterprises.



Kickoff Labs offers many useful features such as:

  • Custom Domain URLs
  • Unlimited Entries
  • KickoffLabs Branding
  • Viral Boost
  • Autoresponder Emails
  • Reward Level Emails
  • Influencer Emails
  • Lead Insights
  • A/B Testing
  • Lead Notifications
  • Standard Integrations
  • Advanced Fraud Prevention
  • Custom Email Domains
  • Custom Email Templates
  • White Label Facebook Signup
  • Unique Coupon Code Delivery
  • API Access
  • Business Integrations
  • Priority Support
  • Free Design Tweaks
  • 1:1 Onboarding Meeting

Here’s the detailed list of features offered by Kickoff Labs.


Unbounce focuses on landing page optimization with features such as:

  • Published Landing Pages
  • Published Popups and Sticky Bars
  • Client Sub-Accounts
  • Unlimited Users
  • Unlimited Domains
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • A/B Testing
  • AMP Landing Pages (NEW)
  • Speed Boost
  • Zapier Integration
  • Free Professional Photos from Unsplash
  • WordPress Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Marketo Integration
  • Salesforce Integration
  • Advanced Popup and Sticky Bar Targeting
  • Popup and Sticky Bar Scheduling
  • Page Redirects
  • Two-Factor Authentication (2FA)
  • Audit Logs
  • Customer Success Manager
  • Dedicated Launch Specialist
  • CTAConf Ticket Included
  • Page Migration Services

Here’s the detailed list of features offered by Unbounce.


Setup and Ease of Use

For Kickoff Labs you need to add a tracking code to your site and create, launch & manage your marketing campaigns on their platform. With Unbounce, you need to create your landing pages on their platform and connect your domain/url to them. In both cases, they will host your landing pages and campaigns for you. They are both well-documented, well-designed and easy to use.


Supported Platforms

Both Kickoff Labs and Unbounce work well on all websites, blogs, mobile sites, ecommerce sites, content management systems, website builders.



Kickoff Labs offers a free trial, with paid plans starting from $19/month. Unbounce offers a free trial, with paid plans starting from $99/month.



Both Kickoff Labs and Unbounce support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier, Mailchimp.



There are plenty of alternatives to Kickoff Labs such as Viral Loops that offer viral marketing. Similarly, there are many alternatives to Unbounce such as Instapage, Lead Pages.


Conclusion – Kickoff Labs vs Unbounce

Both Kickoff Labs and Unbounce are two mature products. If you need to create referral or viral marketin campaigns, go for Kickoff Labs. If you want to build landing pages, go for Unbounce.