Kickoff Labs vs Instapage : In-Depth Comparison

Kickoff Labs and Instapage are two popular landing page builders that offer tons of useful features. Here’s their detailed comparison of Kickoff Labs vs Instapage to help you decide which is the best landing page builder for your business.


Kickoff Labs vs Instapage

Here’s a step by step comparison of Kickoff Labs vs Instapage.



Kickoff Labs is a referral and viral marketing platform that allows you to easily build viral contests, quizzes, sweepstakes for your business. You can always share them with your website visitors and audience. It is suitable for small-medium businesses as well as large enterprises.

Instapage is a feature-rich landing page builder that allows you to easily build landing pages without any coding. It features a drag & drop page builder, customizable web page elements, template library, A/B testing and conversion rate optimization tools.



Kickoff Labs focuses on viral marketing with features such as:

  • Custom Domain URLs
  • Unlimited Entries
  • KickoffLabs Branding
  • Viral Boost
  • Autoresponder Emails
  • Reward Level Emails
  • Influencer Emails
  • Lead Insights
  • A/B Testing
  • Lead Notifications
  • Standard Integrations
  • Advanced Fraud Prevention
  • Custom Email Domains
  • Custom Email Templates
  • White Label Facebook Signup
  • Unique Coupon Code Delivery
  • API Access
  • Business Integrations
  • Priority Support
  • Free Design Tweaks
  • 1:1 Onboarding Meeting

Here’s the detailed list of features offered by Kickoff Labs.

Instapage focuses on landing page optimization with features such as:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.


Setup and Ease of Use

Both Kickoff Labs and Instapage have a similar setup. You need to build your landing pages on their platform and connect your domain/url to those pages. For referral marketing campaigns, you need to add their tracking code to your site. They are both well-designed, well-documented and easy to use.


Supported Platforms

Both Kickoff Labs and Instapage work well on all websites, blogs, mobile sites, ecommerce sites, content management systems, website builders.



Kickoff Labs offers a free trial, with paid plans starting from $19/month. Instapage offers a free trial, with paid plans starting from $99/month.



Both Kickoff Labs and Instapage support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier, Mailchimp.



There are plenty of alternatives to Kickoff labs such as Viral Loops. Similarly, there are many alternatives to Instapage such as Unbounce, Lead Pages.


Conclusion – Kickoff Labs vs Instapage

Both Kickoff Labs and Instapage are mature products with robust features. If you want to create high converting landing pages for your website, go for Instapage. If you want to create referral and viral marketing campaigns, go for Kickoff Labs.